Fractional CMO | Performance Marketing Leader | Driving Growth for SaaS, E-commerce & Travel Brands. I help companies grow. Over the past 16+ years, I’ve led marketing and product initiatives that drove customer acquisition, increased ROI, and opened new markets for SaaS platforms, agencies, and travel brands. Highlights of my career include: • Scaling Heroleads’ media buying operations to manage $2M+ in monthly ad spend across Southeast Asia, growing revenue by 159% YoY. • Leading global meta search advertising at Agoda and HotelQuickly, managing multi-million-dollar budgets at 180% ROI. • Co-founding DailyPass, Asia’s first daycation platform, scaling it to $50K/month sales within three months and securing press coverage in Bangkok Post, The Nation, and 20+ outlets. • Advising SaaS startups as Fractional CMO, boosting qualified lead volume by up to 45% in three months. Whether it’s advising early-stage startups or scaling international brands, I bring a mix of data-driven strategy, hands-on execution, and leadership that builds momentum and delivers measurable results. Outside of work, I’m a Dutch expat living in Thailand with my wife and our golden retrievers and our cat, often found experimenting in the kitchen or behind a camera lens.