Francesca

Inbound Marketing Copywriter
FemaleCopywriter/SEO/SEMLive in United StatesNationality
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Summary

Copy writer for SEO and SEM

Work experience

  • Inbound Marketing Copywriter

    Stream Companies
    2020.10-2024.10(4 years)
    (4 years 1 month) • Researched, developed, and wrote a high volume of web, digital, and SEO copy for B2B and B2C clients in various industries, including medical, communication technologies, finance, automotive, home renovation, and food/ beverage. • Rewrote an entire website’s content, like SEO, physician’s biographies, and about us pages. • Distilled complex topics into plain language for non-experts. • Incorporated client and supervisor feedback into finalized copy within three rounds of review. • Took ownership of content production, optimization, and posting process to ensure content was high-quality and on-time. • Met content deadlines for at least 18 high-priority clients every month. • Wrote SEO YouTube descriptions for a dozen videos created by medical office clients. • Reviewed and approved content in an editorial capacity within the first year of employment. • Attended meetings with clients to discuss content, branding, performance, and revisions. • Trained co-workers one-on-one in copywriting, optimization, keywords, and other SEO basics. • Pitched, developed, and led 50-person trainings based on identified needs in the department.
  • Detection and Investigation Analyst

    PNC Bank
    2019.09-2020.10(a year)
    (1 year 2 months) • Identified, analyzed, and escalated emerging fraud trends. • Investigated potential fraud reported by account holders by researching activity via bank systems. • Reviewed transactions for fraudulent activity to make a determination if fraud occured. • Managed escalations inbox: worked time-sensitive, high dollar amount cases, and escalated cases to various internal personal. • Trained new and returning hires on essential programs and the fraud detection process.
  • Graduate Administrative Assistant for Student Organizations and

    Chatham University
    2017.08-2019.04(2 years)
    (1 year 9 months) • Organized, hosted, and facilitated activities and events in collaboration with the facilities department, local vendors, student organizations, and other University departments. • Generated campus wide, weekly emails about activities going on at Chatham and throughout the city. • Updated the Chatham Website with current events on campus using the university intranet. • Wrote and edited content for Chatham University student organization website, emails, and Student Organization Manual. • Performed general administrative activities including screening and directing incoming phone calls and managing the Student Engagement inbox.
  • Head Copyeditor/Associate Editor

    Fourth River Literary Magazine
    2018.01-2018.12(a year)
    • Copyedited fiction, nonfiction, and poetry for clarity and in-house style guide consistency. • Managed staff editors and oversaw workflow between all team members. • Evaluated journal submissions for both online and print editions. • Contributed to website redesign project through updating and editing website content. • Created social media content on Canva for Instagram. • Wrote a book review for Fourth River’s website.
  • Editorial Intern

    Autumn House Press
    2018.06-2018.08(3 months)
    • Assisted in creating content, editing manuscripts, writing social media posts, and preparing press releases using the Chicago Manual of Style. • Wrote a book review for Autumn House's imprint Coal Hill Review. • Evaluated submissions for the Full-length Manuscript Contest. • Updated internal contest and fundraising databases.
  • Administrative Assistant

    Full Frame Fotography (FFF Images)
    2012.12-2015.08(3 years)
    (2 years 9 months) • Created, updated, and maintained all internal invoices, client databases, and contracts. • Cropped, color corrected, sized and retouching images on occasion. • Generated blog posts for Wordpress regarding recent high-end architectural photoshoots.

Educational experience

  • Chatham University

    Fine Arts - MFA, Creative Writing
    2017.01-2019.01(2 years)
  • University of Pittsburgh

    English Writing-Fiction Track, English Literature, Gender, Sexuality, and women's studies
    2014.01-2017.01(3 years)

Certificates

Leverage the Power of Curiosityat Work to Adapt and Grow with Francesca Gino
What's the So What: Writing Clearlyfor a Business Audience
Thinking Creatively
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