Work experience

• FREELANCE KNITWEAR & JERSEY DESIGNER

  Bloosom Knitwear UK

  2021.07-Current

  (5 years)

  Designed knitwear & jersey collections for Marks & Spencer brands Per Una, Autograph, and The Edit, focusing on premium yarns and trend-led design. Developed commercially successful knitwear & jersey collections for Inditex brands Zara and Oysho. Created knitwear for leading European brands including Sézane and Soeur, combining craftsmanship with modern aesthetics. Collaborated with Italian and Scottish manufacturers to develop womenswear and knitwear collections for Sahara London. Designed seasonal winter knitwear ranges for Karen Millen aligned with brand direction and market trends. Led concept-to-launch design development for a new kidswear brand at G-Star Amsterdam.
• HEAD OF DESIGN

  Amazon Brand UK

  2016.11-2021.07

  (5 years)

  Led a team of nine designers within the European division of Amazon Fashion, overseeing the development of womenswear, menswear, kidswear, lingerie, footwear, and knitwear. Played a key role in launching nine standalone fashion brands. Directed the knitwear and womenswear design for the Find brand, managing the full process from concept to final collection to ensure consistency with brand vision and market trends.
• SENIOR KNITWEAR & JERSEY DESIGNER

  Debenhams UK

  2012.09-2016.09

  (4 years)

  Lead knitwear & jersey Womenswear Designer Designed and directed successful casual and formal knitwear collections for Jasper Conran, Henry Holland, and Principles. Led the creative process to deliver compelling designs aligned with brand identity and market trends.
• SENIOR KNITWEAR & JERSEY DESIGNER

  Arcadia group UK

  2005.09-2007.09

  (2 years)

  Senior Knitwear & Womenswear Designer Led the design and development of knitwear and jersey collections for Topshop Brands, creating trend-driven concepts and cohesive seasonal ranges. Collaborated creatively with renowned designers Clements Ribeiro & Beth Ditto to deliver distinctive and innovative collections.
• SENIOR KNITWEAR DESIGNER

  Coppernob UK

  2005.09-2007.08

  (2 years)

  Designed and developed womenswear collections with a strong focus on knitwear for designer labels at Debenhams, Arcadia Group, Dorothy Perkins, and Topshop. Created trend-led, commercially viable ranges aligned with each brand’s aesthetic and market positioning.
• WOMENSWEAR DESIGNER

  WGSN

  2005.07-2005.08

  (2 months)

  Produced design illustrations and trend forecasts for the lingerie and swimwear departments. Contributed creative concepts and market insights that supported seasonal product development strategies.
• WOMENSWEAR LINGERIE AND KNITWEAR DESIGNER

  OYSHO,Spain

  2004.09-2005.07

  (a year)

  Led the design and development of lingerie, loungewear, and knitwear collections. Created cohesive product stories across corsetry, beachwear, and sleepwear while maintaining brand DNA and seasonal trends.
• WOMENSWEAR MULTIPRODUCT

  Pepe Jeans London

  2002.09-2004.08

  (2 years)

  Developed casual and core womenswear collections, designing key knitwear and jersey pieces for both women’s and men’s ranges. Supported the brand’s evolution toward a more fashion-driven identity.
• KIDSWEAR KNITWEAR & JERSEY DESIGNER

  Zara Spain

  2000.07-2002.08

  (2 years)

  Designed knitwear, jersey, and accessory ranges for Zara Kids. Conducted trend analysis, developed graphic concepts, and created innovative packaging ideas for each collection.

Educational experience

• Central Saint Martins, London.

  Master degree in Fashion and Illustration

  2007.01-2008.01

  (a year)
• Madrid University of Art& design, madrid

  Fashion Design.

  1997.01-2000.01

  (3 years)

Languages