Fai

Bangkok, Bangkok CityNationality Thailand
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Work experience

  • International Business Development Manager

    S. Khonkaen Foods Public Company Ltd.
    2022.07-2024.02(2 years)
    Marketing Communication and Activity; In charged in marketing activities and communication by developed a comprehensive international marketing strategy that encompasses both B2B and B2C and drove engagement with activities both to customers and consumer. Build communication plan that includes online and offline channels, content marketing, social media, and public relations.Business Development; Led cross-functional teams in new product development projects. Researched information for RD team to develop product to the target market. Develop a product launch and marketing strategy also for channel of distribution. Also tracked sales and analyze sales data to develop sales channels with Sale team. Other Project Coordinator;- Collaborate with your international teams in Europe, America, and China to ensure consistent branding and messaging.- Share market insights and data with these teams to help them tailor their strategies to local markets.- Provide guidance and support for product branding and marketing activities in their respective regions.
  • Assistant Brand Manager

    Chang International Company Limited
    2018.01-2022.07(5 years)
    - Brand management and Marketing for Chang Classic, Chang Espresso Lager, Tapper, Huntsman and Black Dragon beer.- Developing brand and marketing year plan including marketing strategic plan, brand communication strategy and tactical and budgeting. Ensuring the achievement of brands.- Deploy marketing campaign from ideation to execution. Coordinate with all stakeholders throughout campaign, control, monitor performance and evaluate when it ends. - Work closely to agencies for brand marketing activity and communication across all platforms, above and below the line.- Working closely with trade marketing, sale team, internal supports and external agencies to reach target consumers to drive sale.- Monitor sale performance and brand financial.- Conduct Market analysis, market and consumer trend and competitor analysis. - New Product Development. Responsible from develop new product, Packaging design, CI, commercial, set 4Ps, and until product is launched.- International market coordination.- Building strategic relationship with partners, agencies and vendors.- Other project coordinator assigned as Brands representative.
  • Marketing Specialist

    Chang International Company Limited
    2015.10-2017.12(2 years)
    Despite making sure for people having a good time drinking Chang beer. My responsible also involve skills of startegic planning, project planning and management, budget control and communication to consumer to ensure that each project will deliver the higher expected result.
  • Corporate Social Activity

    Thai Life Insurance Co., Ltd
    2014.10-2015.09(a year)
    - Assistant to Senior Manager - Planning and developing CSV year plan together with year plan budget allocation - Planning and developing campaign BTL integrated with ATL plan - Campaign leader, coordinator, control and evaluation. - Project assistance for exhibition projectMarketing platform is not just the tool that concentrate on making profit to organisation but marketer now expand another angel of marketing where we focus on what will we can payback to our society. CSR is still an important tool for marketer although it is and old school. Therefore marketer explored another way to keep organisation benefit on both emotional and chance to make on functional. CSV is the new tool which can help marketer to achieve goal.
  • Country Coordinator

    Index Creative Village
    2012.08-2014.08(2 years)
    Worked with professional award marketing activation management company, Index Creative Village, Thailand. I had opportunity to be part of many projects in Thailand and APEC region. Working with many account for example Coca Cola (Myanmar), MRTV4 (Myanmar), Boonrawd Brewery (Thailand), Tourism Authority of Thailand.- Assist to the Regional Director (ASEAN) of INDEX Creative Village PLC. responsible on Vietnam regions.- Account management.- Strategic planning and execution. - Marketing implementations.- Project management, control, and monitor.- Budget control. - Client services and relationship management.- In-House and Client co-ordination.
  • Assistant Event Director

    TVMIndex Co., Ltd
    2013.06-2013.12(7 months)
    Assist to Event Director of a professional Advertisement and Event organizer, TVMIndex Co., Ltd.We provide an international standard of Event creation & management and Multimedia production to support all types of marketing activity such as activation, launching event, conference, road show etc under a concept marketing 360°.Held wide range of accounts such as Samsung (Vietnam), Unicity(Vietnam) Boonrawd Brewery (Vietnam), Tourism Authority of Thailand (Vietnam).- Account management.- Strategic event planning and management.- Project management and budgeting. - Marketing implementations. - In-House and Client co-ordination.
  • Freelancer Event Customer Service

    BEC-Tero Entertainment Public Company Limited
    2001.05-2004.12(4 years)

Educational experience

  • University of Wales, Cardiff Metropolitan University

    Marketing/Marketing Management, General master of business administration (mba)
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