Led the Pro-AV business across the MENA region, overseeing operations in 17 countries. Successfully launched and developed the market in each country from the ground up, including internal operations, team building, pricing structure, partner agreements, project development, and marketing activities, ensuring a solid competitive foundation to achieve desired growth and performance. Developed the regional strategy and business plan from scratch, positioning the brand to effectively compete in the market. Built and managed the Commercial Display sales, pre-sales, and after-sales teams, selecting qualified personnel to enhance the brand's presence. Designed and executed the sales and marketing strategy, positioning the brand within the AV market and creating a roadmap for growth. Achieved over 300% growth in the Display business, making the MENA region the #1 performer in AV business compared to other regions. Developed the distribution and channel structure, including partner programs, and successfully negotiated with top-tier Tier 1 and Tier 2 partners, maintaining strong relationships through a well-structured partner plan. Collaborated with the marketing team to build the website, enhance brand image, organize conferences, exhibitions, and training sessions, and support various marketing initiatives.

Managed the Information Display and LED business in the Gulf Market, covering all business verticals and the entire business cycle. Focused on the Education and Government verticals in the UAE, working directly with end users and partners. Ensured company productivity and efficiency by implementing business strategies and plans, evaluating company performance, and supervising partner performance. Oversaw the channel business in the assigned markets, including all distributors, system integrators (SI), and key partners. Assigned annual targets to distributors and system integrators (SI), providing support with sales plans to ensure target achievement. Identified and developed new business opportunities, generating a strong pipeline and new leads. Successfully closed mega projects, consistently exceeding assigned targets. Managed product development and the ecosystem, improving differentiation with competitors.

Managed over 600 digital advertising screens across Dubai World (DWTC Venue, One Central, Convention Tower, and SRT). Led a team of Executives and System Engineers, ensuring smooth operation and productivity. Directed sales for advertising screens, consistently surpassing assigned targets and increasing ROI. Applied various digital signage solutions to meet market needs and enhance the visitor experience. Designed and implemented migration and enhancement plans for digital signage products and connectivity, ensuring optimal solutions. Supported clients, organizers, and exhibitors in designing and publishing advertising content on screens. Oversaw the operation of digital signage network components (players, screens, servers). Collaborated with the corporate marketing team to develop and create engaging content. Issued and approved advertising contracts for campaigns. Proactively worked with vendors and suppliers to upgrade and enhance the digital signage network with the latest technological solutions. Established and maintained effective relationships with clients to successfully develop and implement their digital advertising campaigns.

Handle the sales of the digital signage & LED solutions in UAE. Set Strategies and Plans which will help to achieve the Target by selling the right solution as per the project needs. Engage with sales team & account managers to improve the Sales with opening a new channel. Set a corporate promotion which suit all the business verticals all over the market. Set the prices / margins structure for each project and manage the stocks. Provide the tales team with all the technical Info required and offers to close the deals. Provide frequent reports to the Management on sales / forecast / pipelines / aged stock. Engage with the vendor's team to improve the sales through implementing an exclusive B2B deals.

Handling UAE Channel Retail Market including more than 350 Retailers. Categorize the outlets into 3 classes (A,B,C) based on their performance on a weekly basis Support the retailers to increase the sales with exclusive offers and marketing support. Provide daily reports on the market issues based on feedback from the retailers. Responsible of Merchandising and new launching campaigns within the Market. Train more than 75 Permanent Samsung Promoter with the latest products features and Specifications, focusing on the Flagship Models with the key selling points. Review and report all the market issues raised by the retailers or clients about the products specs or prices directly to the HO to get it solved and assure the retailer / client satisfaction