Work experience

• Channel Sales Manager France

  Aqara

  2024.09-Current

  (2 years)

  Introduction of the brand in France • Definition of the go-to market stratgety • Negotiation and signature of distribution agreements with distributors and retail partners Results : 30 opened accounts and 400k€ achieved within the first year. 1M€ targeted on the second year
• Country Masnager France-Benelux

  Neato Robotics

  2021.10-2023.01

  (a year)

  Relaunched the brand after 2 years of R&D difficulties, against a backdrop of arrival of new competitors and a loss of market share. • Sales and marketing audit and competitive analysis • Recommendation of a sales and marketing strategy to relaunch the brand • Launch of a new product range • Management of the field sales force • Negotiation of annual contracts and marketing plans with retail customers Result: remobilized retail partners and reintroduced the brand in all major CE Retail chain of stores.
• COUNTRY MANAGER FRANCE

  Groupe

  2013.01-2021.01

  (8 years)
• SALES DIRECTOR France

  Netatmo

  2013.09-2021.01

  (7 years)

  Responsible for the largest market - 15M€ • Management 6 sales and channel marketing managers + Field Sales team • Definition and implementation of the commercial strategy • Negotiation of contracts (commercial, logistics, after-sales) • Definition and management of sales objectives and marketing plans • Development of partnerships with strategic accounts (Fnac-Darty, Boulanger, Leroy Merlin,Castorama, Saint-Gobain) • Participation in integration steering committees to define synergies and reorganisation of the Legrand / Netatmo sales teams following the takeover at the end of 2017 Results: +50% growth between 2018 and 2019 on the French market vs 20% on the category and tripled revenue within 3 years 2013.9-2018.2 Regional Sales Manager Integrated a start-up at the early stage of Smart Home to build the European distribution network, create and develop the category in the retail • Prospection and selection of partners and set-up of the distribution network in Europe • Implementation of the local sales and marketing strategy • Management and incentive of local distribution partners • Penetration of new channels : professional distribution (Saint-Gobain, Rexel), DIYs (Leroy merlin,Castorama), Energy providers(Iberdrola, EDF, Engie) • Participation in trade shows to develop business opportunities: CES, IFA Result: tripled revenue in 4 years: €3.5M to €10.5M
• RESPONSABLE COMMERCIALE EXPORT

  Archos

  2006.06-2013.01

  (7 years)

  • OEM: development of white label products for a major Russian distributor • Prospecting and development of the export distribution network (Middle East, Eastern Europe) • Commercial negotiation and contractualization • Management of certification processes, financial and logistical formalities according to the markets • Participation in trade shows : CES, IFA, CEBIT, MEDPI, HK Electronic Fair, MWC • Management of 2 junior sales administration managers Result: revenue multiplied by more than3 in 1 year: 20M€ in 2011 vs 6M€ in 2010 2006.06-2009.12 Channel Marketing Manager • Merchandising: in store shelves customization, displays, online and in-store shop-in-shops • Activity management and coordination: Sales analysis, promotional recommendations, interface between sales and marketing teams, management of the marketing budget (2M€) • Communication / events: organization of trade shows (MEDPI Monac), setting up of co-branded campaigns and partnerships, media buying Result: increased offline and online visibility with implementation of impactful promotions and events: Archos corner at Fnac Digital, Archos shelves at Boulanger, Online Shop-in-Shop at Pixmania, partnerships with Fnac VOD and TF1 Vision

Educational experience

• IPAG-Business School

  Bachelor of Marketing

  1999.11-2003.10

  (4 years)

Languages