Work experience

• Marketing Specialist

  iTouchless Hardware & Products

  2023.11-Current

  (2 years)

  Managed Amazon Seller Central, driving 7-figure annual sales through optimized product listings, data-driven pricing, and targeted ad campaigns. Developed and implemented B2B marketing strategies for HLS Commercial, increasing client acquisition by 20%. Collaborated with major retailers, including Walmart, Target, and Wayfair, to execute tailored marketing initiatives that drove revenue growth. Designed and executed multi-platform paid advertising campaigns across Facebook, Instagram, TikTok, and YouTube, resulting in a 30% increase in engagement. Created and optimized targeted B2B messaging and content for HLS Commercial, leveraging analytics to track performance, enhance engagement, and maximize ROI. Conducted market research to identify emerging trends, enabling the launch of new product lines and increasing market competitiveness.
• Marketing Associate

  Genentech

  2022.05-2023.06

  (a year)

  Led CRM initiatives to streamline processes, improving the efficiency and impact of marketing campaigns. Conducted data analysis to identify trends and target audiences, boosting campaign effectiveness by 10%. Designed and executed targeted email campaigns, achieving a 20% increase in open rates and a 30% rise in click-through rates. Leveraged data insights to refine audience targeting and drive continuous improvements in campaign performance.
• Software Specialist

  Zoox

  2021.02-2022.04

  (a year)

  Collaborated with cross-functional teams to identify and resolve software bugs, demonstrating strong teamwork and communication skills in a dynamic tech environment. Analyzed complex software algorithms and systems to troubleshoot issues related to autonomous vehicle functionality, showcasing a strong analytical mindset. Developed and executed test plans to assess software performance and reliability, leveraging expertise in computer science and engineering principles. Supported onboarding, training, and evaluation of Software Specialists for a $35M+ revenue autonomous vehicle technology company.
• Marketing Manager

  FE MotorWorks

  2016.06-2021.01

  (5 years)

  Designed and implemented a global social media strategy across platforms with a combined audience of 5M+ followers. Enhanced online visibility by 25% through SEO and SEM optimization. Conducted market research to identify trends and refine target audience strategies. Developed creative content, boosting social media followers by 15%. Managed engaging campaigns across major platforms (Facebook, Instagram,Snapchat, TikTok, Twitter, YouTube), achieving a 25% increase in brand visibility and demand generation.

Educational experience

• San Francisco State University

  Business Marketing

  2017.01-2020.01

  (3 years)

Certificates