Biggest Russian confectionery holding - United Confectioners (Babaevsky, Rot Front. Full production cycle, own RND Center)- Development & launch of new products (brands ALENKA, BABAEVSKIY)- Analytical block - work with the Nilsen database, preparation of analytical responses based on sales data, preparation of presentations, price monitoring, marketing research by category, conducting consumer research - Preparation of technical documentation - Special projects - development of own trademarks for federal retailers - Development of the development strategy of Alenka brand, participation in the development of the development strategy for the Chocolate category- Development of creative materials and communication advertising campaigns for brands, product presentations and presentations for networksAchievements:- Launch new product line of the Alenka brand: +5 new SKUs in the modern line of complex chocolate with fillings (flow pack)- Development of Brand strategy, NPD projects 2025- Launch of the project Exlusive brand for Magnit Alenka (limited series + promo with a prize draw) Coverage of the advertising campaign 8.4 million, sales volume 65 tons- Launch of the ETM project for the Samokat online retailer Alenka + 360 advertising campaign with coverage of the advertising campaign 35 million and sales volume of 96 tons of product (October-December 2024)- Special project - brand integration on the childrens TV Solntse (New Years project)- Development of the project for the chocolate bar Megadrive (analog to Snickers) - development of the concept, packaging, conducting PI and test release of the product (development of the assortment in categories of bars)- Participation in the project to develop a new line of chocolate in the NCS segment (technical specifications, analytics, tests)- National promo with Sberbank

• FISH&MORE new brand development• Growth of brand awareness, stimulation of trial purchases, increase in retail turnover• Brand promotion strategy• Monitoring market trends, competitors, analytics based on Info line/GFK reviews, brand sell out analysis• Sales and commercial KPI control in Power BI• Coordination of all special projects related to brand• New product development, sample preparation, production control• Brand promotion in retail stores, e-com (promotion in mobile applications Sbermarket, Perekrestok/Vprok)• Communication with partners, external contractors & agencies, receiving offers and preparing briefs• Digital marketing and SMM• Participation in corporate and PR projects (SeaFood Forum, WorldFood ex)• Brand representation in e-com participation – Yandex.Lavka, Utkonos, Ozon.Key achievements:• Rebranding completed at the end of 2021 (new concept, brand platform and packaging, rotation in federal retail chains offline and online storefronts / e-com)• Prepared an advertising campaign for brand launch (media mix campaign for conversion and reach with agency)• Brand development strategy 2021-2025 in the 5P format with key commercial and market commercial indicators & sales plans• Website launch, development of Instagram (2500 real loyal subscribers without targeted advertising)• Special projects: integration with Edim Doma TV/YouTube program, development of private label for «Metro CC» and «Х5 retail», Alternative protein (vegan)- New products. Launched premium line Seafood in box (5 SKU), 2 new positions Mussels in sauce, «Ebi Katsu» shrimp cutlets.• Sales growth. Brand retail sales in 2020 +19% vs. 2020. Revenue growth across all sales channels 2021 to 2020 up to +29%https://fishandmore.ru/https://www.instagram.com/fishandmore.ru/