Summary

Work experience

• Marketing Strategist

  Mission Bit

  2022.08-Current

  (3 years)

  • Developed marketing KPIs by conducting marketing data audit upon arrival and proposing to lead marketing efforts with data driven decisions derived from the audit. Tracked and updated marketing KPIs singlehandedly for the first six months until OKRs were implemented organization wide. • Increased web traffic by 10% by contributing to website SEO optimization initiatives. • Used data to refine and improve organizational processes. The initiative increased marketing output by 23%. • Monitored $2000 ad spend budget distribution and performance of paid ad campaigns. • Improved social media conversion rate by 167% by enhancing post consistency and CTA quality. • Increased the average email marketing click rate by 95%. Spearheaded an email marketing overhaul to include more segmentation and personalization. Show less
• Alumnae Relations Chair

  Kappa Kappa Gamma

  2021.01-2022.01

  (a year)

  • Improved alumnae database by 8% to increase reliability and functionality • Managed public relations with over 1200 alumnae by planning events to foster connection to the organization leading to increased annual philanthropic donations • Sent quarterly email copy via Mailchimp to keep alumnae updated on the current status of the organization, reaching over 50% which led to increased event awareness and turnout • Increased Facebook engagement by 15% • Trained successor by creating concrete procedures to advance the role further • Managed a team of 7 working beneath me to assist in accomplishing creative outcomes Show less
• Recruitment Chair Assistant

  Kappa Kappa Gamma

  2020.06-2021.11

  (a year)

  • Assisted in event planning and programming with over 800 prospective recruits for the organization • Managed information of all candidates as well as followed up with daily progress checks of candidate retention during the week•long event • Instructed team of 100+ recruiters on proper procedures and success tactics
• Journalism for Web Media Student

  UC Santa Barbara Humanities and Fine Arts Department

  2021.03-2021.06

  (4 months)

  • Learned blogging basics and web copy • Conducted in•depth interviews and reported on event programming for content creation • Had two published articles on the University of California • Santa Barbara Humanities and Fine Arts website
• Content Director Intern

  Social Synergy Co.

  2020.11-2021.02

  (4 months)

  • Utilized 10•15 hours weekly to create content for a growing real•estate marketing startup for Instagram, Facebook and LinkedIn platforms • Applied inbound marketing principles with a minimum of 3 posts per account per week • Social media copy designs featured in the portfolio on the Social Synergy Co website
• Technology Chair

  Kappa Kappa Gamma

  2020.08-2020.11

  (4 months)

  •Transition Sorority to virtual setting • Create CSV files for Zoom Breakout Room • Oversee technological needs of 125+ member • Correspond with Chapter Council to improve technology quality
• Research Assistant

  Department of Communication - UC Santa Barbara

  2019.07-2019.08

  (2 months)

  • Transcribed data from 25+ hours of audio files • Assembled large data compilations for analysis • Identified common themes in recorded interviews
• Clerical Assistant

  MARK S. RUDY, A PROFESSIONAL CORPORATION

  2018.06-2018.08

  (3 months)

  • Demonstrated adaptability in a wide array of office tasks • Completed file maintenance • Reviewed and properly disposed of necessary paperwork

Educational experience

• UC Santa Barbara

  Bachelor of Arts - BA, Communication, Emphasis in Marketing

  2018.01-2021.01

  (3 years)