Summary

Work experience

• On-Call Senior Writer

  ICF Next

  2024.07-Current

  (2 years)
• Creative Director/Writer

  Erik Sederberg Creative

  2012.01-Current

  (15 years)

  (14 years 6 months) I am a freelance Creative Director and Senior Writer for multiple clients in both Indianapolis and Chicago.
• Lead Writer

  Mattel, Inc.

  2022.11-2024.03

  (a year)

  (1 year 5 months) I got to write about toys, which means I lived the dream I had at age 9. 11 months
• Director of Marketing/Creative

  RCI | Vacation Exchange

  2019.05-2020.03

  (a year)
• Creative Marketing Director

  RCI | Vacation Exchange

  2019.05-2020.03

  (a year)
• Creative Director

  RCI | Vacation Exchange

  2019.05-2020.02

  (10 months)

  I started out as Creative Director for all of the RCI brand communications, but the business transformed and I adapted to become the Marketing Director for Travel and B2B marketing.
• Senior Writer/Copy Team Lead

  Mosaic North America

  2017.03-2018.01

  (a year)

  Led the in-store and shopper-focused efforts for all clients. Successfully created consumer experiences for multiple seasons in top retailers throughout North America. Built long-lasting relationships with clients by aligning consumer strategies and objectives. Selected clients include: Starbucks, Seattle’s Best Coffees, Diageo Liquors, Plum Foods, Georgia Pacific.
• Associate Creative Director

  Walton Isaacson

  2016.06-2016.12

  (7 months)

  Spearheaded the Coors Light On-Premise activities for North America, creating innovative and creative in-bar experiences around sports, sustainability, and various holidays. Led new business creative development for multiple client presentations and wins. Selected clients include: Coors Light, Country Financial, and NYPD.
• Associate Creative Director

  Bradley and Montgomery (BaM)

  2015.02-2016.06

  (a year)

  (1 year 5 months) Lead creative for in-branch, experiential campaigns, and digital content for Chase Bank and Angie’s List along with assisting on other agency clients. Led new business efforts that resulted in wins for the agency. Selected clients include: Chase Bank, Angie’s List, Microsoft, and 1-800- DENTIST.
• Contract Senior Copywriter

  Manifest Digital

  2014.11-2015.01

  (3 months)

  I wrote and created digital concepts for various Post Cereal and Protein brands along with helping to lead McCarthy Construction's branding and website.
• Senior Copywriter/ACD

  Momentum Worldwide

  2013.09-2014.10

  (a year)

  (1 year 2 months) Created and executed successful event, in-store, experiential, and digital campaigns for Craft Brew Alliance and led creative and experiential engagements for Energy Upgrade California. Partnered with team members to win more than $10M in new business within a two-month period. Consistently positioned company for more wins, additional accounts, and new offerings. Selected clients include: Craft Brew Alliance (Kona, Widmer Bros., Red Hook,Omission), Energy Upgrade California, US ARMY, and Monsanto.
• Freelance Senior Copywriter

  Ryan Partnership

  2013.02-2013.05

  (4 months)
• Freelance Senior Copywriter

  Draftfcb

  2012.08-2012.09

  (2 months)

  I worked on the Del Monte team and wrote engaging online, in-store, and promotional copy for Del Monte canned fruits and vegetables, Snausages dog snacks, Canine Carry Outs dog snacks, and other products.
• Freelance Copywriter

  Jellyvision

  2012.06-2012.06

  I worked on a freelance project for their new storybook group.
• Freelance Senior Copywriter

  OgilvyAction

  2012.05-2012.06

  (2 months)

  I wrote copy and created in-store and retail concepts for two of the biggest brands in the world—Coke and McDonald's.
• Freelance Senior Copywriter

  OgilvyAction

  2012.02-2012.05

  (4 months)

  I wrote copy and created concepts for multiple SC Johnson brands for both North American and International audiences.
• Senior Copywriter

  Catapult Marketing

  2010.09-2011.07

  (a year)

  Creative lead for a multitude of client projects, designing promotional and in-store advertising in multiple media, including endcaps, on-shelf communications, FSIs, and national consumer-facing campaigns. Selected clients include: Mars Chocolate, Kraft Beverages (Starbucks,Seattle’s Best Coffee, Crystal Light, Gevalia Kaffe, Kool Aid, Country Time), and Norelco
• Copywriter

  The Integer Group

  2007.03-2010.04

  (3 years)

  (3 years 2 months) Lead writer for all of Polaris Off-Road Vehicles marketing projects, including TV, radio, print, brochures, and all brand communications. Earned a Telly award for Polaris ATV “Interview” spot. Created in-store and collateral pieces for P&G, including Swiffer aisle redesign that boosted sales by 30% in Walmart test markets. Selected clients include: Polaris Off-Road Vehicles, and P&G (Gillette, Venus,Swiffer, Mr. Clean, Cascade, Dawn, and Febreeze).
• Copywriter

  Colangelo Synergy Marketing

  2006.02-2007.03

  (a year)

  (1 year 2 months) Designed effective and targeted promotional copy and communications, including websites and collateral materials for agency clients. Met with clients to determine unique product and service offerings, learning about the competitive advantage of each offering. Selected clients include: Schick Quattro, Diageo Liquors (Guinness, JoseCuervo, Crown Royal, Johnnie Walker), Unilever brands (Dove, Vaseline, Skippy Peanut Butter), and Trojan condoms.
• Junior Copywriter

  Finelight

  1999.11-2002.07

  (3 years)

  (2 years 9 months)

Educational experience

• Indiana University Bloomington

  Journalism

  2003.01-2005.01

  (2 years)
• Butler University

  Art, Journalism

  1997.01-1999.01

  (2 years)