Erick Hernández Villar
Director of Growth@Ya Ganaste
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Summary
Director of Growth | Ex-Amazon. Growth and Marketing expert with a strong focus on digital media, team player used to work on fast paced environments with superior performance, quality and attention to detail with a focus on growth. Fully dedicated, results-focused and strong analytical skills with experience working on teams across multiple functions and management levels. Experienced at working with small, medium and large companies in multiple campaigns and projects. Fluent in English and Spanish. First Marketing Professional Certified in Mexico for Digital Media Buying and Planning by the Interactive Advertising Bureau (IAB). --------------- Mercadólogo, diseñador y desarrollador enfocado en medios digitales. Especializado en la gestión de proyectos en diferentes áreas, desde diseño y desarrollo web, hasta marketing en plataformas publicitarias en línea (Google, Facebook, Twitter, Instagram) y optimización para motores de búsqueda. Siempre con una visión fija al crecimiento de negocio y desarrollo de nuevas plataformas con experiencia trabajando con pequeñas, medianas y grandes empresas. Areas of expertise: - Digital Marketing - Media Planning and Buying - Growth - Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Social Media - Content Marketing - Project Management - HTML, CSS, JQuery - Responsive web development - Client relations - Design and planning - Data Analysis Specialties/Programs: - Google Ads - Google Analytics - Facebook Business Manager - Linkedin Campaign Manager -Twitter Ads - CMS Platforms - Amplitude Analytics - Adobe Analytics - SemRush - SearchMetrics - Screaming Frog - Moz - SEO Powersuite - Adobe Illustrator - Adobe Photoshop - Adobe After Effects - Search Ads 360 - Google Marketing Platform - Qlikview - Tableau - Ingenious - JIRA - Adobe Dreamweaver and Sublime Text 2; programming: HTML, CSS, Javascript, Python (intermeditae), SQL (intermediate) - Adobe Premiere Pro - Adobe Flash - Microsoft Office - Keynote
Work experience
Director of Growth
Ya Ganaste2025.05-Current(a year)Program Manager Everyday Essentials
Amazon2024.08-2025.05(10 months)Product Manager Value Brands - Insights & Innovation
Amazon2022.03-2025.05(3 years)Vendor Manager for Home Appliances and Private Brands Expert
Amazon2023.03-2024.08(a year)Senior Product Manager
Clip2021.02-2022.03(a year)Head of Marketing & Operations
Swap2019.08-2022.03(3 years)Head of Search and Media
iCrossing2018.02-2019.09(2 years)Senior SEO, SEM and Display Manager
Kreditech Holding SSL GmbH2016.07-2018.01(2 years)Digital Manager
Mas6 Agencia de Medios Digitales2013.05-2016.06(3 years)Senior Designer
BLC2013.01-2013.04(4 months)Scholarship Intern, Design and Development
Universidad Iberoamericana, Ciudad de México2008.08-2010.12(2 years)
Educational experience
Tecnológico de Monterrey
Specialization in Marketing with Social Media, Maketing2016.01-2017.01(a year)Universidad Iberoamericana, Ciudad de México
Bachelor's degree, Interactive Design2008.01-2012.01(4 years)
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