Erick Hernández Villar

Director of Growth@Ya Ganaste
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Summary

Director of Growth | Ex-Amazon. Growth and Marketing expert with a strong focus on digital media, team player used to work on fast paced environments with superior performance, quality and attention to detail with a focus on growth. Fully dedicated, results-focused and strong analytical skills with experience working on teams across multiple functions and management levels. Experienced at working with small, medium and large companies in multiple campaigns and projects. Fluent in English and Spanish. First Marketing Professional Certified in Mexico for Digital Media Buying and Planning by the Interactive Advertising Bureau (IAB). --------------- Mercadólogo, diseñador y desarrollador enfocado en medios digitales. Especializado en la gestión de proyectos en diferentes áreas, desde diseño y desarrollo web, hasta marketing en plataformas publicitarias en línea (Google, Facebook, Twitter, Instagram) y optimización para motores de búsqueda. Siempre con una visión fija al crecimiento de negocio y desarrollo de nuevas plataformas con experiencia trabajando con pequeñas, medianas y grandes empresas. Areas of expertise: - Digital Marketing - Media Planning and Buying - Growth - Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Social Media - Content Marketing - Project Management - HTML, CSS, JQuery - Responsive web development - Client relations - Design and planning - Data Analysis Specialties/Programs: - Google Ads - Google Analytics - Facebook Business Manager - Linkedin Campaign Manager -Twitter Ads - CMS Platforms - Amplitude Analytics - Adobe Analytics - SemRush - SearchMetrics - Screaming Frog - Moz - SEO Powersuite - Adobe Illustrator - Adobe Photoshop - Adobe After Effects - Search Ads 360 - Google Marketing Platform - Qlikview - Tableau - Ingenious - JIRA - Adobe Dreamweaver and Sublime Text 2; programming: HTML, CSS, Javascript, Python (intermeditae), SQL (intermediate) - Adobe Premiere Pro - Adobe Flash - Microsoft Office - Keynote

Work experience

  • Director of Growth

    Ya Ganaste
    2025.05-Current(a year)
  • Program Manager Everyday Essentials

    Amazon
    2024.08-2025.05(10 months)
  • Product Manager Value Brands - Insights & Innovation

    Amazon
    2022.03-2025.05(3 years)
  • Vendor Manager for Home Appliances and Private Brands Expert

    Amazon
    2023.03-2024.08(a year)
  • Senior Product Manager

    Clip
    2021.02-2022.03(a year)
  • Head of Marketing & Operations

    Swap
    2019.08-2022.03(3 years)
  • Head of Search and Media

    iCrossing
    2018.02-2019.09(2 years)
  • Senior SEO, SEM and Display Manager

    Kreditech Holding SSL GmbH
    2016.07-2018.01(2 years)
  • Digital Manager

    Mas6 Agencia de Medios Digitales
    2013.05-2016.06(3 years)
  • Senior Designer

    BLC
    2013.01-2013.04(4 months)
  • Scholarship Intern, Design and Development

    Universidad Iberoamericana, Ciudad de México
    2008.08-2010.12(2 years)

Educational experience

  • Tecnológico de Monterrey

    Specialization in Marketing with Social Media, Maketing
    2016.01-2017.01(a year)
  • Universidad Iberoamericana, Ciudad de México

    Bachelor's degree, Interactive Design
    2008.01-2012.01(4 years)
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