(2 years 1 month) Integration of Marketing and Event Strategies: actively responding to various meetings, events, and other needs to assist in improving satisfaction among existing customers and identifying potential new customers. Active participation in sales initiatives and marketing campaigns in B2B & B2C environments. - Leadership: Managed a team of over 20 people to deliver high-value events that led to a 15% increase in customer participation, demonstrating effective interpersonal skills through the sharing of appropriate information or one’s point of view. - Negotiation - Sales agreements: Manage the full sales process; from lead identification to offers and contracts negotiation (confidential agreements and licensing & supply contracts, among others), with accurate follow-up in the internal systems. - Key Account relationship management (KAM):Developed and maintained strong relationships (customer management) with sponsors and collaborators, securing beneficial agreements that contributed to business growth. Always with active listening. - Cross-functional Teamwork: Close collaboration with sales, marketing, and finance teams to provide data analysis that supports the execution of projects and strategies within the organization.