Work experience

• Marketing Technology Manager

  TMS Consulting (PT Trimitra Sistem Solusindo)

  2023.05-2024.01

  (9 months)

  I lead the development and growth of TMS Consulting’s new Martech business unit. My role bridges marketing strategy and technology, helping clients unlock the power of customer data, automation, and digital engagement. Key responsibilities and achievements: Built and launched TMS's Marketing Technology service line, aligning with Cloud and Enterprise BUs. Spearheaded strategic partnership activation with marketing technology partners. Led Martech consulting initiatives across airlines, consumer goods, and retail industries. Delivered use cases and solutions including omnichannel customer journeys, marketing automation, and customer data strategy. Conducted Martech audits and discovery sessions to uncover growth opportunities for existing clients. Collaborated cross-functionally to integrate Martech services into Cloud and Salesforce-based offerings. Act as functional and technical consultation for martech : customer data management, segmentation, orchestration, and channel activation Project Involvements: Citilink, Royal Canin, Oriflame
• Head of Operations

  PT MicroAd Indonesia

  2017.01-2021.01

  (4 years)

  and a branch of Japan-based MicroAd, Inc., founded in 2007. The company delivers integrated digital campaigns tailored to the needs of multinational clients. Head of Operations As Head of Operations, I oversaw the agency’s operations and production teams, which included Media (Ads), Social Media, Project Management, and Analytics. I played a pivotal role in driving company growth by introducing new digital services, such as CRM solutions, Marketplace Official Store Management, and new media strategies. Managed daily operations and project management, including resource allocation during the pitching, client onboarding, and maintenance phases. I also monitored project objectives and KPIs, addressing challenges and providing tailored solutions for each project and client. Expanded the agency’s service offerings by developing new capabilities, such as E-Commerce Management (Enabler) and CRM solutions (WhatsApp Official BusinessAccount and Chat Panel). Successfully onboarded the first clients for these services, which continue to be integral to the agency's portfolio. Collaborated closely with the Board of Directors (BOD) as part of an acceleration team, contributing to long-term strategic planning and overseeing company-wide initiatives to meet growth objectives. Led and managed five production teams, comprising four managers and 25 staff members, ensuring smooth operations and the timely delivery of projects. Identified operational challenges and mitigated risks both on and off projects by streamlining workflows, enhancing processes through documentation and training, and leveraging digital tools and platforms to improve efficiency. Operations Divisions Head – Development, Project Management, Analytics, and SEO As the Operations Divisions Head, I oversaw multiple teams, ensuring alignment with the company’s overall digital marketing strategy. I focused on building a high-performance team capable of meeting the agency’s fast-paced environment and delivering high-standard results. My responsibilities included implementing a productivity-driven mindset, coaching team members, and developing workflows and tools to boost both productivity and quality. Developed and established operational workflows and standards for the development and project management teams, introducing a hybrid working model that significantly enhanced productivity. By 2017, developer satisfaction increased, and team productivity rose by 60%. Launched SEO as a new service offering within the agency, successfully integrating it with existing services. Led initial strategic efforts that resulted in securing five new projects in the first quarter, despite limited resources. Played a critical role in strategic planning, ensuring that teams were structured to deliver optimal results across projects. Project Involvements: Mandom, Tiger Japan, Converse, Danamas, DHL, Adira Insurance, AIO, Jansport, GoodDay, BNI, BRI, Tokyuland, Simplysiti
• Chief Operations Officer

  PT Definite Maji Arsana

  2014.01-2016.01

  (2 years)

  Definite is a digital creative agency focused on producing a meaningful experience for web, mobile and our client’s digital marketing objectives. Definite has grown to also include a team who’s multi-discipline have worked with a variety of clients from local to multinational companies. Established a working operation plan and procedure at the direction of the CEO and BOC, facing the challenges of a rapidly growing small company (now with 42 employees) that was already exposed to a couple of top brands in Indonesia. Formulates substantial strategic planning of human resources, project management, office infrastructure, and cost management. Set up and enforce good project management and collaboration methods and techniques to improve productivity and quality of work. During the implementation period of good project management methodology and tool, communication channel, and team restructuring has reduced the rate of overtime by 50% in the last quarter of 2014, and the numbers keep improving to date. Reducing operational cost by reorganizing office IT infrastructure and uncontrolled use of third party tools/application for internal operation and project deliveries. Analyzing needs and determining key issues, creating proper documentation and streamlining the administration process. At the end of first quarter 2015, monthly expenses reduced 30% on average. Restructure and reorganize development / tech team workflow. Enforcing standards and best practices for web / app development such version control, quality control, and proper documentation. Setting up a strategic partnership with a multinational agency to win two big brands from Unilever Indonesia in the first quarter of 2015. The partnership currently contributes 20% to EOY revenue projection. Managing and leading the recruitment process to the group, successfully placing and guiding more than 10 new recruits already passing probation period in the past 8 months. Part of Project and Campaign ideation and conceptualization, involved in most of the pitching strategic planning. Project Involvements Garuda Indonesia, AXA Indonesia, Unilever Indonesia, Ancol, Sinar Mas Land, Telkom Sigma
• Web Development Head

  PT. Jawasoft

  2012.01-2014.01

  (2 years)

  Lead a design / development team retaining 3 international clients from Singapore and US. Successfully deploying a new line of business by servicing small to medium companies and NGOs, providing bespoke corporate website design and development, e-commerce platform, newsletter management (CRM), file management system, etc. Delivered over 15 projects within two years of work, 2 times named as Most Valuable Programmer (Employee Award). The only full stack developer at Jawasoft : UX analysis, UI Design, Prototyping, Front End Development, CMS integration, production server deployment, security management. Lead UX / Designer, involved in all the UX and design process for all the incoming projects. Helping and guiding other developers in terms of UX perspective, usability, and front end application day to day. Manage the company top product, analyze and generate new ideas based on trends, user behavior and analytics data. Successfully increasing the conversion level of user registration and subscription numbers in the first year through improvement of the User Experience for better user journey and platform usability. Project Involvements
• Lead Developer / Team Leader

  PT Definite Maji Arsana

  2011.01-2012.01

  (a year)

  Lead the development team, taking a big part as developer and technical advisor while helping the Account Service team in handling clients from the development end. Working closely, negotiating, and maintaining an outsource team and freelancers. Project Involvements

Certificates