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Public Relations Manager
FemalePublic Relations Specialist/AssistantLive in United StatesNationality
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Work experience
Public Relations Manager
Anker Innovations LTD2022.11-Current(3 years)Development of Anker Innovations brands including Anker, eufy Security, Soundcore, eufy lifestyle and Nebula brands in USA through Media relationships. Anker SOLIX global brand lead (US and International). Campaigns and Launches creation and lead. Paid media opportunities, SMT and Mat release. Event planning. Development of Anker Innovations brands in emerging markets including France.Public Relations Specialist
Amazon2019.07-2022.04(3 years)Development of Echo, Fire TV, Kindle and Blink devices in France through French Media relationships. Campaigns and Launches support (PR, Social Media & Influence). Paid and earned Digital Influence campaigns. Virtual event planning. Social Media content creation (Twitter @AmazonNewsFR, Facebook @Amazon.fr and Instagram @Amazon.fr). Monthly media Newsletter. Corporate PR (Marketplace sellers, media coverage, crisis management, etc.). Social Media Manager (Twitter @AmazonNewsFR and Facebook @Amazon.fr). ROI Analysis (Twitter and Facebook accounts). Amazon Academy Event Planning. Coordination and logistics with key pillars such as Marketplace sellers, authors, medias, digital influencers and developers. Christmas Event Planning (PR and Influence). Campaigns and launches support (PR, Social Media & Influence). Sales Force (PR Heads-Up) & French daily press review. Agency management (Events, PR & Social Media). Internal Communication: writing and publishing stories and articles on AboutAmazon.fr.PR and Partnership Coordinator
PSA Group – Peugeot2017.12-2019.12(2 years)Development of the Influence strategy and International Guidelines. PR and influencers relations : Auto and Travel/Lifestyle influencers (French and international). Event planning (auto and bike test drives, road trip, other press trip). Planning extensive international travel schedules for medias, and influencers. Influence Event Management: Roland Garros (tennis sponsorship) - Universal Music Group Partnership (MIKA singer). Motor Shows: organization/schedule/invoices/invitation/follow up Internal Communication. Social Media Listening : Sprinklr. ROI analysis. Agency management.
Educational experience
IPAG Business School Paris
Master's Degree, Major of Communication & Digital Marketing2014.09-2019.06(5 years)
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