(5 years 5 months) In the Consumer Business Group. Handling for Asia region all Mobile Games within Huawei AppGallery store. In charge of Market landscape by monitoring product mix and performance, as well as competitive positioning to market data analysis. To enable effective collaboration, organize and facilitate regular cadences and maintain a fruitful and efficient working relationship with cross-functional teams and stakeholders, to lead for growth with business initiative and drive business results. Product Solutions Strategy & Product Marketing - Design 4P plans for gaming solutions at market and country level. Align within HQ & global team on existing gaming solutions and to ensure market specific requirements are included in Global & HQ portfolio. Game Testing & Content Marketing - Content pick from casual to SLG, RPG, FPS, MOBA which suitable for APAC market. Work closely with CPs and traffic team to advise the best game content to be featured in respective market according to IP, game core play mode, art and more. User Acquisition & Game Operation - Focus on user acquisition, work closely with content provider to understand the UA conversion from DAU, MAU, retention to monetization, ARPU, ARRPU, churn rate. Retention rate is the key factor for a successful game. Game Launching & Localization - Advise gaming solutions on market trend, mobile games ecosystem, user behaviors, big whale behaviors, play mode preference, monetization design and marketing mix strategies. Monetization - Market and country level performance forecasting, planning and product transition management. Project Management & Team Management - Strong project management & team management skills to effectively coordinate and prioritize multiple marketing initiatives, ensuring timely planning and successful campaign implementation. Data Analytic - To gather and interpret market data, consumer insights, and performance metrics to support strategic decision-making and optimize marketing campaigns.

(7 years 8 months) I am in the Communications Department. Handling Markerting Strategy and Budgeting for the Asia Pacific region. Focusing on exceeding targets of Active Users, Monetization and IP collaboration. Marketing strategist for mobile services (Game Apps) across APAC - Achieved high DAUs for all handled RPG and Causual game titles - Achieved highest company's record for Monetization performance in countries Malaysia, Myanmar, Thailand, Indonesia and China. - Developed core strategy and retention process/measurement for attaining LTV of users Performance Marketing - Partnership engagement, relations and development, sponsorship, tracking project ROI & KPI, budgeting, media relations, event management, etc Partnership Management - Work closely with affiliate marketing and digital marketing team to activate mobile games installation across priority SEA markets. - To develop, implement and manage the execution of all ATL &BTL activation to maintain high levels of audience interaction. - Work closely across Elite Group Business pillars by giving voice to editorial, brand, IP and partnership.