Overall responsibility for channel business management in SEA region for AVEVA Industrial Software solutions from monitor & control, asset performance management, planning & operations and engineering. AVEVA is a global leader in engineering and industrial software driving digital transformation across the entire asset and operations life cycle of capital-intensive industries. The company’s engineering, planning and operations, asset performance, and monitoring and control solutions deliver proven results to over 16,000 customers across the globe. Its customers are supported by the largest industrial software ecosystem, including 4,200 partners and 5,700 certified developers. AVEVA is headquartered in Cambridge, UK, with over 4,400 employees at 80 locations in over 40 countries.Focus segments & Solutions : Oil and Gas, Power, Marine, Paper and Pulp, Chemicals, Mining, Downstream, 3D, Integrated Engineering & Design, Information Management, Infrastructure, HMI SCADA, Upstream, Cloud, Industrial Internet of Things, Digital Transformation, Food and Beverages, Life Sciences, and Asset PerformanceDevelop and grow AVEVA channel business for industrial solution in SEA region. managed channel software business, grow key strategic focus channel accounts, developing partners go-to-market strategy, recruit new strategic partners, develop long-term strategic partnerships to support business strategy in SEA region, launch new industrial software solution/product from asset performance management, monitoring and control, operation and optimization solutions included Enterprise Visualization/SCADA, MES/MOM, Edge/IIOT solution, asset performance /predictive analytics solutions with key focus strategic partners and customers in SEA region.

Overall responsibility for product marketing management for Intel Solid State Drive business for Asia Pacific region. ● Grew Intel business for Intel solid state drive in APJ region from data center to business and enthusiast clients platform, focus on product and marketing management by developing go-to-market, product and marketing strategies, launching new SSD products, launch demand generation and campaigns with country teams - channel, embedded, enterprise solution teams to drive Intel SSD business growth in 15 countries in APJ Region.

Overall responsibility for new business management to ramp up Intel Solid State Drive and Channel All in One PC Business in APAC region. ●Grew new Intel business for Intel solid state drive in APAC region by developing go-to-market marketing & channel strategies, launching new SSD products, promotion campaigns, channel/distribution incentive programs for APAC region and motivating country teams to drive Intel SSD growth in 14 countries in APAC Region. ●Established channel All in One PC business by enabling AIO channel infrastructure with 8 x focus distributors, 200+ focus channels to promote and grow AIO channel business, launch demand generation campaigns in 9 countries in SEA and SA region.

Responsible for Distribution strategy and regional program management covering 38 distributors in 14 countries in APAC region and supported mature market region covering 12 distributors in Korea, Taiwan, Australia during 2009/2010. ●Formulated APAC distribution strategy and developed key Intel Authorized Distribution programs to solidify APAC distribution business covering 38 distributors in 14 countries. responsibility included Intel Working Capital program, Intel distribution ROWC program, Intel distribution Forex exchange program, Intel distribution Value Added Incentive program management with solid result from APAC distributor CEP survey delight rated increase 4% YoY to 96% in 2009. •Managed and invented APAC distribution affinity programs – Distributor CEO affinity program/event, Distributor Leader affinity program/event, Distributor Sale Person incentive program to drive new product launch for Intel Core i5/Core i7 processor with 98Ku sold or 60% of APAC channel sale during 2H’09.

Responsible for APAC Sale Center management covering 8,000+ channels in 14 countries, developed competitive channel strategy and channel business strategy/revenue management for SEA region. ●Directed APAC Sale Center team with 25 account managers that drove US$150M+ revenue with 25% growth YoY, responsibilities included developed team account management, implementation of campaigns to cover 8,000+ channel memberships in 14 countries in APAC. Winning “Sale Center of The Year 2008” Award by executing APAC SC Go Faster & achieved the highest revenue growth among other sale centers●Developed competitive channel strategy - competitive intelligent, market segment share winning strategy and executed campaigns for APAC channel business to gain channel MSS ●Managed Channel Business strategy and revenue management for South East Asia region - Indonesia, Malaysia, Philippines, Thailand, Vietnam included forecasting, sales generation and supply line management of CPUs, motherboards, servers and networking products across 18 distributors.