(1 year 11 months) Commercial Lead for Hong Kong and Macau - Oversee sales and operations for health supplements (Return, Proven,Holdbody, Jintan Bifina, The GLOBALab, Tai Wah) and Personal Care categories - Drive channel development to expand market reach and target customers - Lead NPD initiatives to enhance product offerings - Execute trade marketing and promotional strategies to boost brand visibility and achieve business goals

6 years 9 months (2 years 1 month)

-Manage retail stores' Personal Care category (haircare/ oral care & men'scare category) -Identify opportunity gaps and initiate promotion activities to lead the market and increase market share by maximizing promotion effectiveness, increasing category penetration and driving traffic -Negotiate and work with suppliers to build mutually beneficial relationships

(1 year 8 months) -Manage retail stores' haircare category -Responsible for managing category promotions & join business planning, souring, pricing & negotiation -Analyzed sales data and monitored business performance to ensure the competitiveness of price and promotions

(less than a year) -Manage retail stores' Dairy and Chilled Juice category -International business planning with indent and local suppliers -Responsible for driving sales & profit and organizing commercial activities to achieve sales share -Determine product ranges and price points to maximize business opportunities and increase market ranking -Negotiate with suppliers for competitive cost, deals and terms