Edidiong Uwemakpan

VP, Corporate Affairs@Moniepoint Group | VP, Communications and PR@Moniepoint Group
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Summary

Corporate Affairs, Moniepoint. 21st-century explorer with an unparalleled understanding of financially underserved communities, currently utilising these insights to develop financial services for the next billion Africans. I have a proven record of success for global brands such as Standard Chartered, Budweiser, KFC, Moneygram, Monster Energy, Bharti Airtel and startups like Facebook, Rensource and TeamApt. I have always been fascinated by growth; how to induce it, how to narrate its journey and how to sustain it and I have built my career around this - to help global brands grow faster. Though I work in marketing, I am primarily a student of human behaviour. This means that I am interested both in how consumer behaviour drives business growth and shapes campaigns as well as how human behaviour can determine public policy or be influenced by it. Currently, my day job straddles financial technology and data, providing me with the opportunity to adjust strategies and campaigns and to creatively tell brand stories based on my day to day interactions with real people. Reach out to me on hey@didiuwem.com for partnerships and speaking opportunities.

Work experience

  • VP, Corporate Affairs

    Moniepoint Group
    2024.07-Current(2 years)
  • VP, Communications and PR

    Moniepoint Group
    2023.01-Current(4 years)
  • Group Head, Marketing and Communications

    Moniepoint Group
    2022.02-2023.01(a year)
  • Head Of Marketing & Storytelling

    Moniepoint Inc. (Formerly TeamApt Inc.)
    2021.04-2022.02(a year)
  • Head Of Marketing

    Rensource Energy
    2019.12-2021.03(a year)
  • Public Relations

    WordCamp Europe
    2019.08-2020.07(a year)
  • Business Director

    Resori Marketing Solutions
    2018.11-2019.12(a year)
  • Public Relations Lead

    WordCamp Europe
    2018.08-2019.08(a year)
  • Account Director, Budweiser - Marketing, Trade Marketing, Key Accounts

    Resori Marketing Solutions
    2018.07-2018.11(5 months)
  • Public Relations Team

    WordCamp Europe
    2017.08-2018.08(a year)
  • Strategy & Projects Manager - Budweiser

    Resori Marketing Solutions
    2017.09-2018.06(10 months)
  • Consumer Insights and Strategy

    Belron® International
    2016.11-2017.07(9 months)
  • External Consultant - Customer Reviews

    Belron® International
    2016.09-2016.10(2 months)
  • Digital Marketing Manager - Bharti Airtel

    WPP-Scangroup
    2014.12-2016.01(a year)
  • Consulting Director

    Alpha & Jam Worldwide
    2014.08-2016.01(a year)
  • Digital Strategist

    DRAFTFCB INTERACTIVE
    2013.03-2014.12(2 years)
  • Brand Strategist

    Media Rights Agenda
    2012.01-2012.10(10 months)
  • Medical Laboratory Scientist

    Unilever
    2010.07-2010.09(3 months)
  • Quality Control Executive

    Unilever
    2010.04-2010.06(3 months)

Educational experience

  • ESCP Europe

    Master of Science (MSc), Marketing and Creative Analytics
  • Orange Academy

    Introduction to Brand Communication
  • Orange Academy

    Integrated Brand Experience
  • Covenant University

    Bachelor of Science (B.Sc.), Microbiology, General
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