Lead the Channel Partner business of ABB Energy and Process Industries in Brazil, managing the sales channels of System Integrators, Distributors, Installers, Panel Builders and others, owning the countrys P&L.Deploy the global strategy locally by developing the regional business plan.Drive revenue growth and pipeline generation for channel sales by identifying and onboarding new channel partners, growing current ones, as well as by creating and developing opportunities in selected industry segments and end customers, by fostering collaboration with the sales teams, effectively complementing the current direct sales, contributing to increase ABB Process Automations market share.

Leadership of committee in Brazil defining strategic plan and coordinating members aiming to achieve planned goals.2023: Coordination of the 1ª In Person ISPE Brazil Pharma4.0 Conference with more than 60 participants and 20 speakers;2023: Speaker at ISPE Brasil Technical and In-person Event: “Industry 4.0 applied to biopharmaceuticals”;2022: Speaker at ISPE Webinar “Pharma 4.0™: Applying industry 4.0 concepts to the Pharmaceutical, Life Sciences and Biotechnology Industries”;2022: Speaker at ISPE Webinar “Quality by Design, Continuous Process Verification e Process Analytical Technology”;2022: Speaker at ISPE Online Seminar “Climatization in Clean Areas – URS, Cascade, Systems, Tests and Operations” with the lecture “Concepts and definitions – Automation of HVAC and Clean Room Monitoring system;

- In charge of Industrial Automation, Digitalization and Industry 4.0 solutions sales in Brazil and of the Business Unit sales targets achievement;- Development of sustainable short, mid and long term strategy for automation business and sales in alignment with the overall company business plan;- Driving of new orders growth, monitoring revenue and profit targets;- Leading of the complete sales cycle since prospection to negotiation, focus on Life Science, Pharma, Biotech, CPG, Food & Beverage and Chemical Industries;- Bid Management, responsible for automation proposals (including Turn-Key). Structuring of the bidding process and strategy, holding bid meetings with the board of directors, preparation of proposal P&L, procurement plan, project risk analysis, execution and win strategies and negotiation scenarios;- Automation solution design for proposals, Hardware and Software specification, service dimensioning, definition of commissioning, installation and validation strategy; proposal writing and revision, support in the contract evaluation phase;- Identification of qualified partners and suppliers in order to enable a comprehensive scope of solution offered;- Technology Partners Management, development of partnering strategies and agreements with global manufacturers of automation and digitalization Hardware and Software, MES, tools of Industry4.0 as A.I, Robots as AMRs and CoBots, instrument, valves, drives and field devices;- Responsible for managing Nordikas sales representations partners (sell of bioprocess equipments), defining business goals, ensuring target achievements and sales commissions;- Acts as technological consultant for strategic projects, aligning customer drivers with the technical concept to be developed;- Account Manager for strategic accounts leveraging business for all Nordika BUs (Engineering, Automation, Construction Management and Validation).

This Special Study Committee aims to spread knowledge about digital transformation and discuss industry 4.0 concepts in the Pharmaceutical, Life Sciences and Biotechnology industry segment.

In charge of the Process Automation sales for the Life Science, Pharmaceutical and Food&Beverage industry segments (Oct, 2015 – May, 2021);- Development of market approach, sales plan and strategy for short and long term with Business Unit management and Headquarters, provide business monitoring KPIs and monthly reports;- Leadership of the complete sales cycle with the regional sales representatives, Account Managers and bid engineers. Ensure deploy of the segment sales strategy, development of new leads and customers, increase portfolio in the existing installed base with innovative technologies and achieve the planned results;- Ensure the financial results and target achievements for new orders and pipeline generation;- Development and management of strategic partners, system integrators and Solution Partners for Life Science segment;- Development of automation and digitalization technical concepts for customer and projects based on Siemens global segment approach strategy;International experiences in Germany, France and Belgium with trainings in Siemens Center of Competence for industries; projects of technical concepts development for MES and Automation integration; take customers to visit Paperless manufacturing sucessfull projects implementations; present latest solutions and technologies; participation on Global Sales conferences and trainings;Pharma process as Upstream/Dowstream, Formulation, CIP/SIP, Filling and Packaging, HVAC, BMS, EMS, Clean Utilities, Standard Utilities and others;CPG and Food&Beverages process as Deo, Personal Care, Cosmetics, Food and Ingredients, Coffee, Spray Drying, Beverages, Eddible Oils, Grain processing/storage/terminals, Utilities and others.

Responsible for deploying of the Siemens Process Automation Business Unit sales strategies in São Paulo state territory, working with the regional sales team covering all sales channels as: End Customers, EPCs, OEM, System Integrators and Solution Partners.Support customers, partners and projects with the design of automation solutions, system architectures, Hardware and Software specification, technical concepts with DCS, PLCs, SCADA, Safety Instrumented System – SIS, Batch Management, Process Instrumentation, Life Cycle Services, Plant Engineering Software, Process Simulation and Operations Intelligence Software;

Responsible for industrial automation Intra-Company-Business, driving automation sales through indirect sales channel with OEMs and Siemens Focus Projects lead by different divisions focusing on Food & Beverage, Pulp & Paper, Oil & Gas and Metals & Mining industries.- Business planning and reporting the sales channel status for Business Unit management and Headquarters;- Deploy sales strategies through the indirect sales channel sales representatives teams;- Knowledge transfer (automation sales strategies and portfolio update) for sales channel team;Support OEMs, identifying customer requirements and work with Siemens Application Center to develop and update strategic OEM machinery applications using Siemens automation and drives technologies;Support customers in industrial automation projects with the design of automation system architectures, Hardware and Software specification, technical concepts development for new projets, expansions and upgrades.Certified in SITRAIN technical training of SIMATIC PCS 7 (DCS), WinCC (SCADA) and S7 (PLC) programming and configuring;

Responsible for Sales of SMD placement machines (Siemens SIPLACE) and spare parts;- Key Account Manager for strategic customers, update CRM system with sales opportunities, customer information, leads, installed base and sales activities;- Responsible for lead internal initiatives to improve business operations as logistics, importation and delivery time;- Design of SMT lines digital models and development of SMT placement machines applications and specifications to support customers and proposals.