
DONG THANH
Country Manager
MaleSales Manager/SupervisorLive in VietnamNationality
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Summary
Country Manager and commercial leader with 14+ years of experience in the energy sector,
including renewable energy, EPC, and Battery Energy Storage Systems (BESS). Proven track record in
building market entry strategies, developing distributor and EPC channels, defining commercial policies,
setting pricing frameworks, and leading negotiations with strategic partners. Strong background in BESS
market development in Vietnam, combining technical understanding, regulatory awareness, and customer
advisory to convert market opportunities into long-term partnerships and executable projects.
CORE COMPETENCIES
• Overseas Sales & Business Development
• Technical Evaluation & Design Review
• BESS & Energy Storage Solutions (C&I / Utility-scale)
• Market Expansion & Customer Relationship Management
• Technical–Commercial Proposal Development
• Contract Negotiation & Deal Structuring
• Energy Market Research & Industry Analysis
• EPC, OEM & Supplier Coordination
• Renewable Energy & Power Systems
• Cross-functional & Multicultural Collaboration
LANGUAGES
• Vietnamese: Native
• English: Professional proficiency
• Thai: Conversational
Work experience
Country Manager
Shanghai Hoenergy Power Technology Co., Ltd.2025.11-Current(9 months)Led market assessment and go-to-market strategy for BESS in Vietnam, defining market positioning, target segments, and growth roadmap. Developed and executed channel strategy, establishing partnerships with tier-1/2 distributors, EPC contractors, and strategic partners. Designed and implemented commercial policies and pricing frameworks tailored to distributors, EPCs, investment funds, and end-users. Monitored and analyzed government policies and regulatory updates related to BESS and renewable energy; advised headquarters on market entry adjustments and business planning. Defined market pricing strategy for BESS products in Vietnam, ensuring competitiveness and margin optimization. Provided technical advisory and solution consulting on BESS applications (peak shaving, backup power, hybrid solar-BESS) to accelerate customer adoption. Led commercial negotiations and contract execution with distributors, EPCs, and strategic partners. Supported partners in customer acquisition and project development, aligning technical solutions with commercial objectives.Manager of Business & Technical Department
LILAMA 18.1 JSC2016.03-2025.06(9 years)Business Development & Market Leadership • Led market expansion and represented the company in Vietnam’s renewable energy sector; built strong presence across C&I and industrial clients. • Originated and secured 24 MW+ of solar and energy efficiency projects with total deal value >USD 8.5M. • Built and maintained high-level relationships with key accounts, investors, government agencies, EVN/Grid operators, and strategic partners. • Developed commercial strategies, market insights, and competitive positioning to drive revenue growth (10–12% annually). • Negotiated and closed EPC and investment contracts in complex, multi-stakeholder environments. Stakeholder & Project Coordination • Collaborated with legal, engineering, construction, finance, and HSE teams to ensure project milestones were met on time and within budget. • Oversaw permitting coordination, regulatory compliance, and government engagement, reducing approval timelines by 15%. Operational & Organizational Leadership • Led strategic planning and operational setup for business units and Management board. • Built and managed cross-functional teams, fostering a collaborative and agile working culture. Deputy Manager of Business & Technical Department (Mar 2020 – May 2021): LILAMA 18.1 JSC No.45 Street No.4, Quarter No.4, An Khanh Ward, Ho Chi Minh city, Vietnam. • Oversaw technical proposals, site evaluation, and feasibility studies for solar rooftop EPC projects. • Conducted design and technical documentation reviews, ensuring quality and compliance with Vietnam standards (TCVN, IEC). • Coordinated with EPC partners and subcontractors to ensure design accuracy, material quality, and construction readiness. • Supported business development by evaluating project viability, site potential, and grid connection requirements. • Delivered 8 solar rooftop projects on-time and within budget, strengthening company reputation and execution reliability. March 2016 to March 2020: E&I Deputy Site Manager/ Site Manager. LILAMA 18 JSC – Duyen Hai 3 Extension Thermal Power Plant Project – 688 MW (E&I Sub contractor) Ho Tung Mau Street, District 1, Ho Chi Minh city. • Led electrical and instrumentation installation, testing, and commissioning. • Managed QA/QC systems, inspection, and technical compliance in coordination with EPC contractors. • Reviewed BoQ, drawings, and site technical modifications to ensure construction feasibility and efficiency. • Developed expertise in stakeholder coordination, contractor management, and HSE compliance. • Represented the company at industry events, conferences, and client forums to strengthen brand presence. • Provided executive-level reporting, performance insights, and forecasting to senior leadership.Project Manager/ C&I Engineer / E&I QA/QC Engineer
LILAMA 18 JSC2012.01-2016.03(4 years)Held progressive positions in Jurong Engineering Limited (Thailand & Vietnam) and LILAMA 18 JSC, gaining extensive international exposure and hands-on experience across multiple large-scale power and industrial projects. Worked onsite for major power projects including Thai Binh 1 TPP (600 MW) and BIP1&2 CCPP (230 MW) under international EPC frameworks. o Led QA/QC inspection teams (4+ members), managed FATs with ABB and Schneider, and ensured compliance with IEC, IEEE, and TCVN standards. o Coordinated with multinational contractors and clients, conducting CCC walkdowns, resolving punch lists, and achieving project handover milestones. o Gained strong understanding of cross-border project management, multicultural communication, and international safety practices. Supervised electrical & instrumentation installation, testing, and commissioning for Nghi Son 1 and Mong Duong 1 TPPs (2×540 MW). o Managed 30–40 technicians and subcontractors, ensuring work quality, safety, and schedule adherence. o Developed strong site execution, QA/QC documentation, and team coordination skills. o Promoted through successive roles for consistent performance and technical competency.
Educational experience
Minh City University of Technology and Education
Electronic Engineering2007.09-2012.07(5 years)
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