• Lead international consulting projects to identify and implement growth opportunities within FMCG, Food, Consumer Electronics and Retail sectors. • Spearhead business development activities, securing five multinational clients and increasing revenue by 30% over two years. My Podcast about • Develop strategic shopper marketing and future store initiatives and establish “Shopper Strategy” new communication and sales platforms to enhance client engagement.

• Directed sales initiatives for B2B services in Shopper Research, Shopper & Retail Strategy and Data Science. • Achieved a 400% sales increase within two years through targeted customer acquisition. • Led a successful rebranding & repositioning initiative, securing 10+ new international clients.

• Delivered lectures on Contemporary Marketing, MarTech and digital business innovation, mentoring over 100 students. • Developed course materials and interactive discussions tailored to emerging trends and technologies.

• Co-founded and scaled a specialized consultancy for Omnichannel Retail and "Point of Experience" (PoX) innovation. • Pioneered the fusion of physical retail environments with digital touchpoints to create seamless shopper journeys for global Fashion, CE, and FMCG brands. • Drove revenue growth by orchestrating a high-level partner ecosystem (incl.WeShop.one Vitra, Cisco) and successfully securing key international accounts. Showroom Address Bismarckstr. 17, 65812 Bad Soden, Germany

• Transformed Samsung’s retail presence into a strategic business unit, managing a budget exceeding €30M and a team of 25. • Significantly strengthened market presence and brand visibility across B2C and B2B channels by devising and executing large-scale trade fairs and roadshow concepts.