•Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.•Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.•Implemented, executed and strategically expanded business channel partnerships and program initiatives.•Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.•Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.•Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.•Performed competitive analyses and adjusted sales and marketing strategies accordingly.•Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.•Analyzed sales and marketing data for improved strategies.•Cultivated and maintained strategic alliances with key partners and vendors.•Developed positive, performance-based internal sales and marketing culture to include mentoring staff.•Produced P&L statements to enable research into loss-reduction strategies.