Work experience

• Senior Corporate Strategist/ In-house Strategy Consultant

  AMANOTES

  2022.01-2024.01

  (2 years)

  Delivered 12+ strategic research (3 as project leader) to drive C-suite’s decisions, enhancing business performance (Key projects: New marketentry assessment; Recurring market & competitors’ analysis, Sourcing new investment leads for M&A). Supported internal investment initiatives by assessing commercial viability, market entry feasibility, and performance projections. Led 4 annual/ quarterly strategic planning projects to finalize company goals (OKRs/KPIs) for the business, approved by BOD. Created business and financial review reports to guide leadership on strategic initiatives and capital allocation. Delivered a Centralized Strategy & Planning database to support Heads of Departments (HODs) on strategic plan development. Led strategic communication events, including high-level stakeholder meetings & performance meetings to ensure plan execution
• Category Strategy & Management Supervisor – Nationwide

  CIRCLE K VIETNAM

  2021.01-2022.01

  (a year)

  Developed and executed business strategies for a $90M - $130M product category (offline and online), aligning with government regulations on food safety and retail operations, achieving a 25-30% revenue uplift. Managed supplier partnerships with >65 suppliers, including FMCG MNCs (Vinamilk, Nestlé, Unilever, Pepsico Foods, etc.,). Negotiated $100K- $1M trading terms to reduce annual spending by 10% & ensure product quality & delivery performance Led the category analysis & reports for 4 categories under the Group Category Manager, improving the group productivity by 25% Managed business units (~$1.5M) & 30 sales staff, achieving a 120% sales target, 16% increase in transaction value; 115% - 120% on operations KPI (customer service, quality assurance, store audit, staffing) ● Supported public-private collaboration in local community outreach and retail operations. ● Initiated 3 business improvement projects focusing on customer experience and product innovation. Management Trainee 2019 – 2021 Rotations at key departments of the FMCG retail business with highlights: ● Merchandising: Grew 20% in #customers to the category by leading a seasonal project (product assortment, sourcing local suppliers, activation event); Reduced manual work by 50% through a project to automate direct order processes ● F&B: Decreased 30% bad merchandise and grew 15% sales for the ready-to-eat category by initiating a special promotion program ● Business Development: Improved 15% reporting productivity on payment service partners & E-commerce partners
• Management Consulting Team Assistant/ Seasonal Consultant (project-based)

  BOSTON CONSULTING GROUP

  2019.01-2019.01

  ● Conducted market research for multinational clients in energy and telecom sectors in Vietnam. ● Delivered entry feasibility studies, covering supply-demand analysis, competitor dynamics, regulatory frameworks, and stakeholder mapping ● Supported senior consultants (international/local) in the preparation and delivery of client-facing advisory materials . KOREA TRADE – INVESTMENT PROMOTION AGENCY Hanoi, Vietnam Market Research Analyst 2019 ● Delivered investment promotion research to support Korean companies entering the Vietnamese market. ● Produced industry reports across 10+ sectors (e.g., healthcare, manufacturing, materials, retail). ● Built and maintained a database of 100+ local stakeholders (local businesses: potential suppliers/buyers, government agencies), facilitating trade matchmaking and B2B connections.

Educational experience

• EM NORMANDIE BUSINESS SCHOOL

  MSc of Finance, Fintech & Banking – Key courses: Business Analytics, Corporate Finance, Investment and M&A

  2024.01-2025.01

  (a year)
• FOREIGN TRADE UNIVERSITY

  Bachelor of International Business Administration – Advanced Program

  2014.01-2019.01

  (5 years)

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