Work experience

• Sales Manager

  LG Electronics

  2021.04-Current

  (4 years)

  (4 years 3 months) Territory - (UAE, Qatar, Oman, Bahrain, Yemen & Caucasus) Customers Profile: UAE Al Futtaim, Qatar: Jumbo Electronics, Oman: Oman Trading Establishment LLC. Bahrain; AJM Kooheji Group, Yemen MHE, Azerbaijan: SmartOn, Georgia: Alta, Armenia: vega. • Develops internal portfolio plan, including strategies and initiatives, based on insights. • Develops marketing, promotion, in-store and merchandising plans, gaining customer alignment and resources required for implementation Integrates new item launch plans into annual plans. • Identifies business shortfall or opportunity and develops short-term solutions. • Periodically reviews progress against plan and adjusts as necessary Conducts competitive analysis to identify opportunities. • Analyze industry / competition trend • Grow volume revenue and market share • Seek for leads/opportunities to gain access to new business sectors • Develop a sound sales/project pipeline in B2C sector. • Lead pricing and promotion strategy across market and channel partners • Fosters relationships across multiple touchpoints of customer's value chain (Marketing, Category Management, Supply Chain and Store Operations). • Cross-sell and up-sell the LG audio product line with the current dealer base • Develops and makes presentations to the Customer to gain buy-in and alignment on proposed plans, strategies and initiatives • Meets with customer on a regular basis to discuss issues, plans, initiatives, etc. • Coordinate and supplement product training with LG's Training Team • Prospect for potential new dealers • Facilitate excellence for in-store merchandising of LG product • Oversees plan and initiative Implementation collaboratively with customer • Monitors account compliance with plans • Ensures execution according to plan for new item launches • Ensures proper brand message is delivered • Manages inventory and sell-through activity conducts scenario planning to address opportunities that arise.
• Key Account Manager

  Al Sayegh Brothers

  2014.04-2019.04

  (5 years)

  12 years 4 months (5 years 1 month) (LG Electronics Authorized Distributor) Retailers: Carrefour, Sharaf DG, Emax, Jumbo, Jacky’s Eros, Lulu, Virgin Megastore • Plan and execute strategies to deliver targets for Profitability, Market share and Turnover with channel partners for LG TV Panels & Audio Products. • Develop and sustain sales strategy with an objective of Maximizing Sell-Out and Enhancing Brand Equity. • Liaise with distributors on a daily basis to ensure direct communication on all key aspects of the business which includes; Sell-In management, Sell-out management, Promotion planning. • Forecast management- Ensure timely forecast is inputted as per requirements of the Channel Partners in alignment with LG GULF strategy and Product planning. • Work towards the implementing the mid to long term business objectives/ goals of achieving organizational targets with Independent Retailers in UAE. • Sellout Planning, promotion planning with internal and external stake holder in order to ensure sellout ramp up. • Conduct market trend analysis and working closely with the Channel Partners to develop plans to overcome potential issues • Regular Market visits to understand market pulse. • Responsible for monthly/yearly target and achievements quantity and value wise. • Weekly/Monthly reporting to Area Country Manager. • Retailers weekly/monthly sales analysing size wise, category wise, quantity wise, value wise through GFK Report. • Retailers display matrix’s Suk’s planning category wise. • Responsible to clear the ageing and EOL (end of life) model from the retailers. • Monitoring day to day activities and issues of merchandiser at store level. • Monitoring daily/weekly/monthly sell out of merchandiser. • Weekly meetings with retailers at store level to discuss about the sales and market share. • Monitoring the statement of account of retailers and ensuring the payments received on time. • Responsible to clear all debit/credit note for weekly/ monthly promotional offers claims.
• Retail Marketing Manager

  LG Electronics

  2010.03-2014.04

  (4 years)

  (4 years 2 months) (LG Electronics Authorized Distributor) Responsable Power Retailers: Carrefour | Lulu | Sharaf DG | E-max | Jacky’s | Plug ins | Hyper Panda | Geant | E-city, Al-Yousuf Retails Stores. Major Job responsibilities: Retailers Marketing budget management and execution 1. Responsible for Planning, forecasting and budgeting the marketing expenses for various retailers. 2. Preparation of monthly and Yearly budget in order to maintain LG Electronic standard market share. 3. Record, maintain and measure all Rental and Marketing expenses for claiming these expenses back from LG Gulf 5. Keeping track and control of all Marketing related expenses. 6. Leading development of the trade & customer marketing strategy to achieve defined business objectives for TV panels & AV product categories. 7. Owning responsibility for the development, execution, and performance of all marketing programs designed to increase brand visibility and preference. 8. Owning responsibility of brand visibility at all UAE retailers Stores and Negotiating for stores prime branding location for annual branding Agreement 9. Surveying the UAE Market for the ability, sales and branding of LG Panels & Audio Video product categories. 10. Distributing and deploying all kind of POSM & Sales Promotional Advertisement Marketing materials to the dealers, retail outlets and retail shops. 11. Managing branding installation Team & all advertising agencies. 12. Supporting Principle’s marketing team in product awareness and launch seminars in the region in association with the customers 13. Monitor market and competitor activities and provide relevant reports and information to management.
• Brand Representative

  LG Electronics

  2007.01-2010.03

  (3 years)

  (3 years 3 months) (LG Electronics Authorized Distributor) • In shop merchandising for LG brand Panels & Audio Video category. • Owning responsibility for brand stock availability in store for Focusing on maximum number of sale compare to our competitor. • Giving aggressive efforts towards monthly target. • Updating all competitors activity information to our line manager in day to day operations. • Educating properly to the customer about brand and product for sales close. • Educating of all brand USP to customer compare to our competitor USP. • Bounding good relation with competitors sales man and store section managers & staff.

Educational experience

• Osmania University

  BCom, Computer Science

  2005.01-2007.01

  (2 years)

Certificates