Work experience

• Pharmaceutical Events Consultant

  MM GROUP.

  2025.05-Current

  (4 months)

  Activities: Advisory and strategic support in all stages of projects: from briefing to post-event, with a focus on coordinating special events, logistics management, compliance alignment, supplier negotiations, and budget control. Expertise in relationship marketing, medical-scientific events, and personalized experiences for stakeholders and HCPs, adding value to the brand through impactful activations and high-standard execution. Proactive, organized, and collaborative profile, with the ability to move between areas and lead multidisciplinary projects.
• Accreditation Coordinator (Freelance)

  WEB SUMMIT RIO.

  2024.01-Current

  (2 years)

  Activities: Supervision of marketing actions in Brasileirão matches to ensure the execution of commercial agreements, identification of opportunities for improvement, risk mitigation, monitoring of schedule compliance, trend analysis, and development of actions to optimize processes. Responsible for coordinating communication strategies and brand activation for high-visibility events.
• Accreditation Analyst – Kansas City, Kansas (Children's Mercy Park), Kansas City, and Missouri (IronheadStadium)

  conmebol ( usa copa america 2024)

  2024.04-2024.08

  (5 months)
• Event Coordinator

  BRAZILIAN UNIVERSITY SPORTS CONFEDERATION.

  2023.09-2024.04

  (8 months)

  Activities: Worked on organizing the Athletes' Boulevard, focusing on ensuring compliance with all agreements signed in accordance with the contract between organizers and partners. Responsible for supervising counterproposals, planning and developing events with an emphasis on the best possible experience for participants, monitoring compliance with schedules, analyzing trends, and creating actions to optimize processes.
• Sponsorship Intern

  SPONSORUNITED (MADRID)

  2023.01-2023.06

  (6 months)

  Activities: Providing support in strategic brand management for sponsorships at major sporting events, analyzing brand performance in real scenarios, identifying opportunities for improvement, mitigating risks, maintaining relationships, and strengthening the brand's image with the public. Responsible for developing innovative approaches to maximize the impact of sponsorships.
• Marketing Intern

  ALCOBENDAS CAVALIERS AMERICAN FOOTBALL.

  2022.12-2023.06

  (7 months)

  Activities: Responsible for ticketing at home games, efficient organization and execution of ticket sales and distribution, as well as support in marketing routines and strategy planning to improve the fan experience with a focus on maximizing the reach and impact of events. Worked on integrating ticket office operations and marketing initiatives, developing actions to optimize processes and ensure the success of events in terms of audience and logistics operations.
• Marketing and Market Intelligence Internship

  ABBOTT ESPAÑA MADRID.

  2022.11-2023.06

  (8 months)

  Activities: Conducting data analysis and sports market research on its commercial assets. Liaising with clubs such as Real Madrid, checking demands and how the brand could innovate using this asset in its marketing strategy.
• Marketing Communications Leader

  BRAZILIAN EQUESTRIAN CONFEDERATION.

  2020.04-2022.10

  (3 years)

  Activities: Responsible for team leadership, employee training, performance indicator analysis, identification of opportunities for improvement, risk mitigation, and management of international operations, with a focus on communication with athletes and participation in international events. Responsible for coordinating logistics for athletes, animals, and registrations, as well as creating and managing rankings, registrations, regulations, certificates, and presentations. Resolving emergency problems during events and daily operations with quick and effective solutions, developing innovative actions focused on optimizing processes and operations, creating new advertising strategies, managing sponsors for each location, serving as a point of contact with the International Equestrian Federation (FEI), and communicating daily on official matters. Main Results Achieved | Projects Developed: • Responsible for the relationship between FEI and CBH. In addition to all partnerships, organization, and logistics for international events where our riders were present. • Participation in projects for the 2020 Tokyo Olympics and Paralympics, the 2022 World Show Jumping Championships, the 2022 World Eventing Championships, and the 2021 South American Games. • Obtained authorization to implement improvements to increase efficiency in international demands.
• Assistant Marketing Strategy Planning and Execution

  Oeste Barueri Futebol Clube.

  2019.03-2020.04

  (a year)

  Activities: Innovation and new markets assistant Main Results Achieved | Projects Developed: Responsible for conceiving the club's first E-sports championship Innovation and marketing for the club, assisting the
• Sponsorship and Commercial Partnerships Analyst

  Rio Master 35° Basketball.

  2018.06-2019.06

  (a year)

  Activities: Involved in defining objectives for the university's cultural marketing. Main Results Achieved | Projects Developed: Contacted companies to offer sponsorship opportunities, negotiated sponsorship terms to establish new partnerships.
• Arena Assistant

  RIO 2016 OLYMPIC AND PARALYMPIC GAMES.

  2016.06-2016.09

  (4 months)

  Atividades Exercidas: Providing support for operations at the Deodoro arena, monitoring routines at the control and command center, as well as crisis management and team coordination to ensure compliance with safety protocols.

Educational experience

• CBF ACADEMY

  MBA in Sports Business and Marketing

  Current
• UE – ESCUELA UNIVERSITARIA REAL MADRID, Spain

  Sporting Marketing

  2022.10-2023.12

  (a year)
• ESPM

  MBA in Branding and Consumption

  2019.01-2022.01

  (3 years)
• ESPM

  Social Communication with Specialization in Planning and Marketing

  2017.01-2020.01

  (3 years)
• MARKKA

  Specialization in Market Research: Analysis of Consumer Trends and Behaviors

  2016.01-2019.01

  (3 years)

Languages