Work experience

• Media Planner

  Avito

  2024.01-Current

  (2 years)

  4 года 5 месяцев Product Marketing Manager августа 2022 - июня 2024 (1 год 11 месяцев) Senior Media Specialist февраля 2020 - июля 2022 (2 года 6 месяцев) Senior Marketing Communications Specialist мая 2019 - февраля 2020 (10 месяцев) S7 Airlines Media Planner марта 2018 - мая 2019 (1 год 3 месяца) - Strategy planning; - Tactical planning - plan and coordinate advertising campaigns (TV, Radio,digital, outdoor advertising media, sponsorship, special projects); - Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations; - Develop analysis and gather information to support plans/strategy development and help market recommendations that drive business results; - Communication with design team, production team and partners, responsible for campaign planning, creative materials preparation and execution; - Provide consilidated media market analytics and annual reports; - Leading post campaign reports to improve media activities efficiency, provide learnings and results to key constituents; - Work with Big Data: Data analysis and segmentation; - Control timings and budget; - Constantly monitor market in terms of finding new trends, channels, promotion approaches; - Document management. сентября 2016 - марта 2018 (1 год 7 месяцев) Main clients: H&M, Bentley, Porsche. - Media planning; - Determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio); - Create and present media recomendations to internal staff and client for approval; - Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendations (across both digital andtraditional media); - Constantly interact with other media departments; - Create competitive analysis reports; - Lead weekly status meetings and update agendas; - Supervise, mentor and grow Assistant planners/Junior planners; - Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information. Образование Farm Creative Communication strategy · (сентября 2022 - февраля 2023) Setters Project Management · (августа 2022 - сентября 2022) Russian University of Humanities