Managed customers including distributors, retail chains, and specialty accounts ranging from Maine to North Carolina. Delivered sales results within projected time frames and developed innovative product promotions and solutions including monthly flyers, ads, and annual catalogs.. Delivered tailor-made customer marketing and promotional strategies to generate activity to grow sales initiatives and brand awareness. Worked within customer portals to update product features, specs, imagery and visibility.Oversaw forecasting and inventory management to ensure order fulfillment. Delivered product education and training to customers, distributor sales reps, and broker partners. Generated leads for new business through networking events. Worked with key customers including Ahold (Stop & Shop & Giant), Shoprite, Weis, Big Y, Roche Bros., Key Foods, Kings, Baldor, Fresh Direct, Whole Foods, Earthfare, Ingles, Food City, and UNFI.•Developed pricing strategies for existing items, new up-sell items, and new brands and line extensions.

Managed annual budgets, including promo spend budget ($306,180), sample budget ($12,000), and T&E budget ($18,000). Designed business plans for key accounts and distributors to achieve targeted company goals and objectives. Identified and developed new business with specialty cheese accounts. Provided accurate sales forecast for procurement and operations teams to assist in efficiency. Supported company growth at industry events and trade shows. Worked closely with marketing team to develop strategy and target marketing efforts within defined territories, demographics, and marketing channels. Developed relationships for new opportunities within industrial cheese sector•Executed sales meetings and training with key accounts and distributors.

Managed annual budgets, including promo spend, sample, and T&E budgets . Executed against sales strategy and direction within designated territory of nine states. Maintained frequent call pattern with existing customers to penetrate accounts and promote products. Assisted regional manager in execution of sales strategy. Participated in new store openings and demos. Trained key customers on products, company culture, and company capabilities. Stayed current on industry trends and competition.•Achieved annual sales resulting in 4% growth.•Identified new business prospects and increased sales volume in territory.

Conducted weekly sales calls to Whole Foods Market specialty buyers nationwide.. Communicated vital information to customers, including monthly promotions, shortages, allocations, item changes, and order information. . Offered deals for volume buys and new items/authorizations included into product set. Provided accounts with various marketing collateral, including product sheets, recipes, brochures, and various POS.•Processed paperwork for deviations, product returns, quality returns, credits, order issues, and sample requests. •Provided weekly follow up to regional sales managers on important subject matter and customer feedback. •Conducted outside work including demos, store visits/auditing, store openings, product training seminars, and industry food shows.

. Researched and prepared for client meetings/presentations, addressed all client requests, and created/maintained schedules for project deliverables. Trafficked all marketing materials, worked directly with clients, vendors and partners, and researched radio, print, and web outlets for media placement. Analyzed marketing initiatives and assisted in providing each client with unique and effective tools/programs. Acted as liaison for client to ensure expectations of quality and service were met. Contributed to planning, creation, and implementation of all marketing projects, including direct mail campaigns, advertising, branding logos/taglines, newsletters, brochures, websites, identity kits, annual reports, and various signage.