Ohio Metropolitan Area Develop and execute all communications strategies. Manage all aspects of marketing, public relations, digital presence, media, event promotion, and brand, including copywriting, graphic design, strategy, and budget management. Implement full marketing campaigns that span email, social media, and more. - Developed and implemented OSBF’s first-ever social media ad plan - Created a comprehensive year-long content calendar from scratch - Supported AI and the Law Symposium with a comprehensive marketing plan to drive ticket sales

Ohio Metropolitan Area Write, edit, and conceptualize copy and help lead messaging strategy for marketing campaigns and channels, including SMS, email, POS, web, social, and more for American Signature and Value City Furniture. Oversee and mentor one copywriter, as well as provide copy direction during social media shoots. - Collaborate with designers and strategists to produce full-funnel marketing campaigns - Led concepting and naming for the launch of a new product program, the Flextras - Provide direction and feedback to other writers - Conduct competitor research and apply findings to creative work - Analyze results through Conductor and strategist reports and apply to copy across channels - Led SEO keyword overhaul on website to update copy across key pages in partnership with eComm Operations Specialist

Ohio Metropolitan Area Lead a team of four content strategists and the occasional intern as we research, develop, and create content and marketing strategies for our clients, including Keep Columbus Beautiful, Central Ohio Transit Authority, Romeo’s Pizza Columbus, LinkUS, Columbus Department of Recreation and Parks, SWACO and more. - Manage social media communities and engagement for multiple clients - Track content analytics, develop reports, and draw insights - Implemented crisis communications on social media for the COTA cyber outage of 2022 - Increased email open rates for Romeo’s Pizza Columbus by 15% - Served as lead copywriter on the LinkUS project, helping increase web traffic to LinkUSColumbus.com by +440% and ultimately securing the passing of Issue 47 - Created comprehensive campaigns for Black History Month, Women’s History Month and Pride, resulting in increased engagement and positive brand sentiment for COTA - Sole content strategist and copywriter for Keep Columbus Beautiful’s “Trash Talk” series, which won a silver W3 award in 2024 and was a 2024 Webby Honoree in the Social, Education & Science category 职位:Senior Content Strategist April 2023 - March 2024 (1 year) Columbus, Ohio Metropolitan Area 职位:Content Strategist October 2022 - April 2023 (7 months)

Responsible for development of error-free content that aligns with brand guidelines.️ Work cross-functionally with partners to deliver best-in-class, highly engaging content and campaigns in alignment with overall business goals. Responsibilities: - Craft clear, concise, and highly engaging content that reflects the distinct voice of Big Lots across social media, web, email,️digital and print advertising - Use knowledge of Big Lots’ products, marketing strategies, and editorial standards to generate️promotional materials that appeal to️targeted️consumer segments - Create️well-researched, data-driven️content - Manage multiple projects and short deadlines

Research, create, proof, edit, and refine content for B2B and B2C clients across financial services, insurance, and telecommunications. • Produce marketing materials for digital distribution and print, including social, brochures, flyers, presentations, articles, white pages, and more • Conduct information gathering interviews with customers • Contribute to agency content strategy and business development

Manage UoPeople's LinkedIn and Twitter platforms as well as executive profiles, leveraging brand guidelines to ensure a consistent, compelling brand voice and further executive thought leadership. Participate in strategic planning of organic channel campaigns and online events. Write and design newsletters from the office of the president as well as blogs. Assist in strategic communications planning as needed. Past collaborations and partnerships have included Harvard Business School Online, Effat University, Long Island University, and McGill University. In the day-to-day I... • Manage and grow university leaders' social channels and thought leadership platforms • Execute social strategies that hit organic social's KPIs • Analyze and report out about social activity, drawing meaningful conclusions from available data • Develop content campaigns tied to measurable growth

Designed social media strategy and assisted in development of content strategy company wide, internally and externally, contributing to the curation and creation of SEO-optimized content and collaborating closely with human resources to support marketing and communications plans, aligning with broader goals, brand voice, and organic & paid marketing strategies. Responsibilities included: • Developing strategy across social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn • Writing and content development for digital spaces, including videos, memes, graphics, blogs, web pages and more • Conducting competitor analysis • Managing online reputation • Developing, researching, and writing Search Engine Optimized content with the help of BrightEdge • Tracking analytics and insights used to inform social media strategy • Occasional photographer, videographer, and email writer • Content layout, design, and writing covering cross-departmental and business need for in-house flyers, hot cards, and posters, etc. Accomplishments: • Established regular posting schedule and content calendar • Achieved a 465% increase in SafeAuto mentions and 537% increase in potential customer impressions within first six months • Contributed to development of PR and social strategy for the launch of three new states in SafeAuto's footprint (Colorado, Alabama, Maryland) • Created social media response guidelines and lead a workshop for customer service team • Developed processes for submitting social media requests and reviewing content • Conducted comprehensive audit of top competitors on social media, complete with recommendations to differentiate SafeAuto and optimize their channels • Developed Community Guidelines for social media channels • Partnered with HR to establish a women's leadership program • Presented to SafeAuto's board on the success of our social media strategy and where we're headed

Developed and implemented communications plans in support of strategic objectives through copy writing, editing, and social media for BlueSprig Pediatrics, Inc., whose mission is to change the world for children with autism. Responsibilities: • Developed content across digital platforms, including blog posts, web content, social media content, photos, and videos. • Created, maintained, and grew presence across digital media platforms, from the BlueSprig website to social media channels and email copy. • Leveraged insights and analytic tools to provide reports and develop ways to improve metrics through testing and new initiatives. • Wrote news releases, media relations content, executive bios, newsletter content, scripts, and marketing collateral. • Participated in development of communications and strategic campaigns that drove client acquisition, revenue, and recruitment objectives. • Participated in content development for website and email marketing. • Participated in development of marketing toolkits and trainings for internal staff and clinic staff. • Copy edited, proofread, and revised communications per AP Style.

Supported a marketing and communications team at a Girl Scout council whose mission is to build girls of courage, confidence, and character, by crafting copy and participating in strategic campaign development. Responsibilities: • Created compelling content for GSOH publications, marketing collateral, retail, email copy writing, and events • Wrote creative content for social media, track reception, and manage the community by interacting with followers • Maintained brand standards, keeping messaging consistent across materials and platforms • Collaborated with a team to create content, promotions, marketing campaigns, and measure success • Proofread, copy edited • Scripted, filmed, and edited videos for social media and philanthropy use • Took photos as needed for social media and retail use • Created PowerPoint presentations and social media graphics as needed • Contacted and helped manage database of Girl Scouts who participate in the G.I.R.L. Media Squad, program for girls to participate in media opportunities Achievements: • Carried out a week-long contest that resulted in 83.4k organic post impressions, more than 4.1k engagements, and 350+ new page likes, the best performing post in the history of the Facebook page • Handled Facebook Live and social media during the Girl Scout Convention, G.I.R.L. 2017, for GSOH • Relaunched the blog • Launched and help manage the G.I.R.L. Media Squad, a program for girls to learn about and participate in media opportunities, from writing and pitching stories to starring in promotions and interviewing • Redesigned and write EmPOW!erment, the GSOH Wellness Committee's monthly newsletter • Created and delivered a presentation on how to be a brand ambassador on social media for GSOH employees Photoshop, Canva, Formstack, Salesforce, Microsoft, Premiere, Asana, Bit.ly, Hootsuite, AP Style

Wrote and edited content for Mindset Digital, an agency dedicated to teaching effective social media use and strategies through digital training tools. Managed day-to-day company blogging and social media strategy and contributed to LinkedIn makeovers and marketing copy. Achievements: • created a press release process, archive and assets • implemented a company-wide blogging strategy • worked with a team to craft blogging and social media content strategies • created a social media process for events • designed and led a workshop to train the travel team on photo and social media needs while on the road • attained 800+ new Twitter follows for Mindset Digital account in a year organically • began collecting and analyzing social media and website analytics, sending out monthly status reports Responsibilities: • wrote and edited press releases, web content, marketing materials, thought leadership articles • coordinated day-to-day website content changes and company blogging • curated and wrote social media posts for Mindset Digital, as well as select clients • worked on a team of LinkedIn Specialists and writers to help c-suite executives optimize their LinkedIn profiles and digital footprints • collected and analyzed social media analytics • rewrote website copy with SEO in mind 职位:Creative Services Intern May 2016 - June 2016 (2 months) Columbus, Ohio Area Conducted research and contributed to company's social media output. Day-to-day work included: • conducting research for social media e-learning topics • video creation • script and social media writing

职位:Assistant Campus Editor Wrote, researched and edited news articles for the campus section of Ohio State's student newspaper while managing a team of 20+ reporters and Jan. 2015 - May 2015. Responsibilities: • managed reporters and assigned stories and deadlines • edited and wrote for both web and print in AP Style • conducted story-related research, interviews and photo captures • managed and wrote a weekly health column • broke Ohio State University campus-related news

Created videos and scripts for The Ohio School Boards Association, a non- profit composed of more than 700 school boards. Responsibilities: • filmed talent in studio and assisted in set and prop creation • wrote scripts and took photographs for organization use • used After Affects, Photoshop and Final Cut daily for video editing and production • published Youtube videos to the organization’s channel

Helped manage employees on an hourly basis and provide knowledge about ice creams while delivering great customer service.