DANIELLE ABBOTT
FemaleMarketing DirectorLive in United StatesNationality
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Work experience
CREATIVE DIRECTOR
DANIELLE abbott
2021.09-Current(4 years)
PROFESSIONAL PROFILE
I have over 15 years working in creative and marketing and have well rounded
experience across the industry including graphic design, photography, photo
editing, copywriting, packaging design, and new product development. I take
projects from concept to completion and work well in all environments with
exceptional communication skills.
EXPERIENCE
MARKETING LEAD & CREATIVE LEAD
WAKEMAKERS
2021.09-Current(4 years)
I currently manage all marketing and creative initiatives on a primarily digital
basis including daily email campaigns, website designs, UI, and advertisements
while maintaining a successful marketing strategy and creative direction.
• Creation, documentation and implementation of annual marketing calendar
with related creative content needs across all digital platforms
• Concept to completion on all email campaigns including on-hands design
with a minimum of 5 emails conceptualized, designed and sent per week
• Creation of social medial content to reflect current email campaigns
• Designing and implementing all website visual updates daily
• Generating Google ads weekly
• Monitoring, tracking and documenting email and ad performance analytics
• Creation of company branding package and continued implementation
• Generating and maintaining annual marketing budget
CREATIVE DIRECTOR
LLOYD MATS
2011.08-2021.03(10 years)
I managed all creative projects from concept to completion while working
independently and in team settings. Extensive job duties included all digital
and print graphic designs, product photography, photo editing, Amazon
product development, creation of new products, packaging design, concept
creation through implementation of designs and marketing strategies, and
working closely with licensed automotive manufacturers.
• Digital creative strategy and designs including web banners, ad campaigns,
Amazon storefront, proposal and marketing booklets, informational
materials, graphics for customers, and original social media content
• Printed graphic design including tradeshow materials, brochures, instruction
cards, presentation booklets, business cards, promotional and POP materials,
magazine advertisements, and product packaging
• All product and lifestyle photography for websites, marketing materials,
social media, sales listings, and customer requests
SKILLS
ADOBE CREATIVE SUITE
Illustrator
InDesign
Photoshop
Acrobat
DIGITAL TOOLS
Klaviyo
Shopify
Asana
Gleam
Netsuite
Ninety
Google Analytics
CREATIVE SKILLS
Creativity & Innovation
Imaginative Designs
Exact Vector Renderings
Detailed Vector Drawings
Pantone Color Matching
Typography
Photography & Photo Editing
Exhibit Designs
Microsoft Office
Printing Preflight
EXPERTISE
Project concept to completion
Excellent communication
Detail oriented
Commitment to brand
standards
Multitasking
Time management
Deadline driven
Working independently and
in team settings
Positive attitude even under
extreme pressure
Troubleshooting and
problem solving
EXPERIENCE (CONTINUED)
CREATIVE DIRECTOR
LLOYD MATS (CONTINUED)
2011.08-2021.03(10 years)
• Independently completed all photo editing
• Working with the Amazon sales team to independently generate all new
photography packages
• Creation of company branding package and continued implementation
• New licensed products from artwork concept and design through production.
Creating 100% accurate and detailed vector renderings, plus licensing approval
management with brands including GM, Honda, Dodge, and Porsche
• New molded rubber product designs including detailed vector renderings,
overseeing production, resolving production issues, and securing licensed
product approval
• Tradeshow exhibit management from concept through completion including
design of all visual elements and materials, working with show floor managers,
overseeing exhibit set-up and tear-down, and on-site show management
• Print preflight and working with printers to secure the highest quality printed
and promotional products at the lowest cost
• Marketing and social medial collaboration strategies and implementation
• Creation and management of company digital marketing resources database
SENIOR GRAPHIC DESIGNER & PHOTOGRAPHER
JUST THE BERRIES
2008.08-2011.08(3 years)
I created and implement new graphic designs, product photography, and photo
editing. I helped bring Just the Berries into new ventures including tradeshows
and marketing strategies with a new brand guide and standard.
• Product photography and photo editing
• Digital and print graphic design for web banners, blogs, newsletters, scientific
documents, promotional materials, presentations and all tradeshow materials
• Product packaging concepts and designs for pharmaceutical supplements,
holistic medications, and food and beverage products
• Company brand standard creation and implementation
• Tradeshow exhibit concept, design, and execution
• Copywriting for e-blasts, newsletters, blogs, press releases, and websites
EDITOR AND PHOTOJOURNALIST
WASHBURN LEADER NEWS
2007.05-2008.08(a year)
I was the editor, copywriter and photojournalist for this print and digital
newspaper. I worked all hours of the day to cover the news, sporting events, local
government and town affairs. I worked deeply within the community to create
an informative and factual newspaper with strong photojournalism.
• All photojournalism including news, lifestyle, sports, and local interest
• All copywriting and editing for articles including news, lifestyle, sports,
government, and local interests
• Attending and covering all local government and school board meetings while
taking detailed and accurate notes to create articles
• Preparing for and conducting in-depth interviews with individuals
• Thorough researching of all articles for completeness and accuracy
• Final approval of the newspaper before printing and going live online
Educational experience
SEMA Education
Photojournalism
2011.01-2020.01(9 years)
Minnesota State University Moorhead
Photojournalism
2002.01-2007.01(5 years)
Camerano, Italy
Graphic Design
2003.01-2006.01(3 years)
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