DANIELLE ABBOTT

FemaleMarketing DirectorLive in United StatesNationality
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Work experience

CREATIVE DIRECTOR

DANIELLE abbott
2021.09-Current(4 years)
PROFESSIONAL PROFILE I have over 15 years working in creative and marketing and have well rounded experience across the industry including graphic design, photography, photo editing, copywriting, packaging design, and new product development. I take projects from concept to completion and work well in all environments with exceptional communication skills. EXPERIENCE

MARKETING LEAD & CREATIVE LEAD

WAKEMAKERS
2021.09-Current(4 years)
I currently manage all marketing and creative initiatives on a primarily digital basis including daily email campaigns, website designs, UI, and advertisements while maintaining a successful marketing strategy and creative direction. • Creation, documentation and implementation of annual marketing calendar with related creative content needs across all digital platforms • Concept to completion on all email campaigns including on-hands design with a minimum of 5 emails conceptualized, designed and sent per week • Creation of social medial content to reflect current email campaigns • Designing and implementing all website visual updates daily • Generating Google ads weekly • Monitoring, tracking and documenting email and ad performance analytics • Creation of company branding package and continued implementation • Generating and maintaining annual marketing budget

CREATIVE DIRECTOR

LLOYD MATS
2011.08-2021.03(10 years)
I managed all creative projects from concept to completion while working independently and in team settings. Extensive job duties included all digital and print graphic designs, product photography, photo editing, Amazon product development, creation of new products, packaging design, concept creation through implementation of designs and marketing strategies, and working closely with licensed automotive manufacturers. • Digital creative strategy and designs including web banners, ad campaigns, Amazon storefront, proposal and marketing booklets, informational materials, graphics for customers, and original social media content • Printed graphic design including tradeshow materials, brochures, instruction cards, presentation booklets, business cards, promotional and POP materials, magazine advertisements, and product packaging • All product and lifestyle photography for websites, marketing materials, social media, sales listings, and customer requests SKILLS ADOBE CREATIVE SUITE Illustrator InDesign Photoshop Acrobat DIGITAL TOOLS Klaviyo Shopify Asana Gleam Netsuite Ninety Google Analytics CREATIVE SKILLS Creativity & Innovation Imaginative Designs Exact Vector Renderings Detailed Vector Drawings Pantone Color Matching Typography Photography & Photo Editing Exhibit Designs Microsoft Office Printing Preflight EXPERTISE Project concept to completion Excellent communication Detail oriented Commitment to brand standards Multitasking Time management Deadline driven Working independently and in team settings Positive attitude even under extreme pressure Troubleshooting and problem solving EXPERIENCE (CONTINUED)

CREATIVE DIRECTOR

LLOYD MATS (CONTINUED)
2011.08-2021.03(10 years)
• Independently completed all photo editing • Working with the Amazon sales team to independently generate all new photography packages • Creation of company branding package and continued implementation • New licensed products from artwork concept and design through production. Creating 100% accurate and detailed vector renderings, plus licensing approval management with brands including GM, Honda, Dodge, and Porsche • New molded rubber product designs including detailed vector renderings, overseeing production, resolving production issues, and securing licensed product approval • Tradeshow exhibit management from concept through completion including design of all visual elements and materials, working with show floor managers, overseeing exhibit set-up and tear-down, and on-site show management • Print preflight and working with printers to secure the highest quality printed and promotional products at the lowest cost • Marketing and social medial collaboration strategies and implementation • Creation and management of company digital marketing resources database

SENIOR GRAPHIC DESIGNER & PHOTOGRAPHER

JUST THE BERRIES
2008.08-2011.08(3 years)
I created and implement new graphic designs, product photography, and photo editing. I helped bring Just the Berries into new ventures including tradeshows and marketing strategies with a new brand guide and standard. • Product photography and photo editing • Digital and print graphic design for web banners, blogs, newsletters, scientific documents, promotional materials, presentations and all tradeshow materials • Product packaging concepts and designs for pharmaceutical supplements, holistic medications, and food and beverage products • Company brand standard creation and implementation • Tradeshow exhibit concept, design, and execution • Copywriting for e-blasts, newsletters, blogs, press releases, and websites

EDITOR AND PHOTOJOURNALIST

WASHBURN LEADER NEWS
2007.05-2008.08(a year)
I was the editor, copywriter and photojournalist for this print and digital newspaper. I worked all hours of the day to cover the news, sporting events, local government and town affairs. I worked deeply within the community to create an informative and factual newspaper with strong photojournalism. • All photojournalism including news, lifestyle, sports, and local interest • All copywriting and editing for articles including news, lifestyle, sports, government, and local interests • Attending and covering all local government and school board meetings while taking detailed and accurate notes to create articles • Preparing for and conducting in-depth interviews with individuals • Thorough researching of all articles for completeness and accuracy • Final approval of the newspaper before printing and going live online

Educational experience

SEMA Education

Photojournalism
2011.01-2020.01(9 years)

Minnesota State University Moorhead

Photojournalism
2002.01-2007.01(5 years)

Camerano, Italy

Graphic Design
2003.01-2006.01(3 years)
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