Daniela Espinal

Senior Brand Manager@COOP Spirits
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Summary

Brand & Marketing Manager ► Marketeer & People Leader ★ Brand Awareness Builder ★ New Business Leadership ★ Strategies for Business & Market Share Growth ★ Consumer Goods ► Brand Building. Proactive MARKETING LEADER with 10+ years of experience in brand strategy and brand management with a 360 approach in the consumer goods, and food and beverage industries. ► Proven track record of helping companies grow revenue, gain markets share, build brand awareness, and increase market penetration. 💡 Agile and fast thinker with a clear understanding of the role of marketing as the guiding axis for ensuring proper execution of the strategy by closely aligning with other functions such as sales, finance, and logistics. Caring people manager that can adopt a flexible leadership style for influencing directions and outcomes, enables collaboration and ensures data and insights are presented clearly for quick decision-making. See beyond the obvious to gain new perspectives and obtain established goals. Key Management Qualifications ✓ Marketing Strategy & Brand Management ✓ P&L, Data Analysis, Insights & Market Research ✓ Public Relations, Event Marketing & Agency Management ✓ Cross-functional collaboration & Team development ✓ Coaching, mentoring and leading with empathy. Contact Info: ✉ daniela.espinal10@gmail.com

Work experience

  • Senior Brand Manager

    COOP Spirits
    2024.04-Current(2 years)
  • Marketing Team

    House 2 Home Retrofit Ltd.
    2023.07-2024.01(7 months)
  • Brand Manager

    Bacardi
    2022.05-2023.04(a year)
  • Marketing Manager

    Nestlé
    2020.04-2022.05(2 years)
  • Junior Brand Manager

    Grupo Gepp
    2018.03-2020.04(2 years)
  • Brand Coordinator

    Grupo Lala
    2016.11-2018.04(a year)
  • Marketing Assistant

    Samsung Electronics
    2012.10-2016.10(4 years)

Educational experience

  • ELI Schools

    IELTS, English Language and Literature, General, C1 Advance
    2023.01-2024.01(a year)
  • EGADE Business School del Tecnológico de Monterrey

    El Nuevo Marketing 2.0: ¿Cómo Ganar en el Mercado con las Nuevas Herramientas de Marketing?, Digital Communication and Media/Multimedia, High Diploma
    2014.01-2014.01
  • Universidad Anáhuac

    Bachelor of Business Administration - BBA, International Marketing
    2005.01-2009.01(4 years)
  • IÉSEG School of Management

    Exchange Program, Business Administration and Management, General
    2007.01-2008.01(a year)
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