Daniela Espinal
Senior Brand Manager@COOP Spirits
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Summary
Brand & Marketing Manager ► Marketeer & People Leader ★ Brand Awareness Builder ★ New Business Leadership ★ Strategies for Business & Market Share Growth ★ Consumer Goods ► Brand Building. Proactive MARKETING LEADER with 10+ years of experience in brand strategy and brand management with a 360 approach in the consumer goods, and food and beverage industries. ► Proven track record of helping companies grow revenue, gain markets share, build brand awareness, and increase market penetration. 💡 Agile and fast thinker with a clear understanding of the role of marketing as the guiding axis for ensuring proper execution of the strategy by closely aligning with other functions such as sales, finance, and logistics. Caring people manager that can adopt a flexible leadership style for influencing directions and outcomes, enables collaboration and ensures data and insights are presented clearly for quick decision-making. See beyond the obvious to gain new perspectives and obtain established goals. Key Management Qualifications ✓ Marketing Strategy & Brand Management ✓ P&L, Data Analysis, Insights & Market Research ✓ Public Relations, Event Marketing & Agency Management ✓ Cross-functional collaboration & Team development ✓ Coaching, mentoring and leading with empathy. Contact Info: ✉ daniela.espinal10@gmail.com
Work experience
Senior Brand Manager
COOP Spirits2024.04-Current(2 years)Marketing Team
House 2 Home Retrofit Ltd.2023.07-2024.01(7 months)Brand Manager
Bacardi2022.05-2023.04(a year)Marketing Manager
Nestlé2020.04-2022.05(2 years)Junior Brand Manager
Grupo Gepp2018.03-2020.04(2 years)Brand Coordinator
Grupo Lala2016.11-2018.04(a year)Marketing Assistant
Samsung Electronics2012.10-2016.10(4 years)
Educational experience
ELI Schools
IELTS, English Language and Literature, General, C1 Advance2023.01-2024.01(a year)EGADE Business School del Tecnológico de Monterrey
El Nuevo Marketing 2.0: ¿Cómo Ganar en el Mercado con las Nuevas Herramientas de Marketing?, Digital Communication and Media/Multimedia, High Diploma2014.01-2014.01Universidad Anáhuac
Bachelor of Business Administration - BBA, International Marketing2005.01-2009.01(4 years)IÉSEG School of Management
Exchange Program, Business Administration and Management, General2007.01-2008.01(a year)
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