
DANIEL
Global Marketing Project Manager for Coffeemachines
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Global Marketing Project Manager for Coffeemachines
Hays Professional Solutions GmbH2022.01-Current(4 years)working for Miele & Cie. KG in Gütersloh Companay information: World leader in premium appliance (cooking, refrigeration, coffee, wahing machinesand dryers). Manufacturing sites in Germany, Austria, Romania, Czech Republic and China. Area & Scope: global Main Tasks: overall project lead 360° Coffee-Push-Plan with 4 work streams (Brand Building, Offline Experience, Online Experience, Service &Credibility) a` 8-10 teammembers different departments accountable for Budget and success of advertisements (Digital, OOH, POS,TV, Print etc) Automatiion and Standardisation of Marketing processes Brand Awareness Strategies for B2C and B2B customers Reporting to Steering Committee Development of a KPI performance measurement system along Maketing Funnel Roll-Out Plans for other countries Leading and moderation of work stream Service & CredibilityBusiness Manager
Kuchenmeister GmbH2022.11-2025.11(3 years)Company information: With passion, innovative technology, and the courage to take action, Kuchenmeister Grocery retailers, convenience stores, food service and online platforms Main Tasks: Accountable for development and execution of sustainable market strategies Accountable for business development in assigned markets Accountable for budget and success of sales (all channels) Mangement of Teams and local Agents Brand Awareness Strategies for B2C/B2B customers Planning, organizing and execution of Fairs, Shows and Events- atlas titan gmbh in dusseldorf2020.02-2021.07(a year)Company profile: Partner for technical projects with 13 affiliates across Germany. Portfolio: Assistance and management of technical projects through own engineers Site and Account Manager Area & Scope: Germany and Netherlands Main tasks: Development of customers (Energy, power- and gas and chemical plants) Akquisition of new accounts Projectmanagement Recruitment Teamleading Management of own employees
Site Manager
ATLAS TITAN GmbH Headquarter in Vechelde2020.02-2020.07(6 months)Introduction for take over DüsseldorfSpecialist in pipes and
mpg prazisionsrohr gmbh in menden2015.09-2019.12(4 years)Company profile: tubes for heat exchangers and special heating products Area & Sccope: Europe, USA, Asia Main tasks: develop & manage customers (direct accounts, agents, wholesalers etc.) in target areas Akquisiton of new accounts Projektmanagement (new products and launchings) Planning, organization & execution of events, seminars and exhibitions Customer segmentation in Europe Develop and implement international marketing strategies Design and management of websitesLead Marketing
schafer werke gmbh in siegen2015.02-2015.08(7 months)container Systems, IT-Systems, industrial housings Main Tasks: Responsibility for communication according to company guidelines Management of Online- and Printmedia Planning and Execution of events, seminars and fairs Work out and execution of international marketing strategies Planning and execution of market launchings in target areas Team leading (5 people) Reason for change: Reorganisation and combined forces with all 3 companies within the Schäfer Group (SSISchäfer, Schäfer Shop and Schäfer Werke)Sales & Marketing Manager
AkzoNobel Powder Coatings GmbH in Arnsberg2010.12-2014.12(4 years)Area & Scope: Germany, Austria, Switzerland 🡪 Revenue: 12,3 Mio € (2012) 13,1 Mio € (2013) 15,2 Mio € (2014) Powder coatings used for metals, plastics, ceramics and wood Main Tasks: Marketing Planning and execution of events, seminars and fairs etc. Design and creation of online and printmedia for all segments Build-up and establish team for „Specification Selling“ in GER/AUT/CH Member of the Marketing Panel Definition of country specific Marketing strategies Planning and collection of annual customer satisfaction survey, derivation and execution of improvement measures in collaboration with other functions Sales Multiple segments with focus on buildings, furniture, automotive and healthcare Budgetplanning and –control and Salesforecast Account Management, Business Development and acquisition of new customers Team leading (3 people) Planning and execution of sales strategies in Powder Europe Customer Relationship & PartnershipHead Key Account and Product Management for LED, CCFL & Light Guide Panel
ledtec gmbh in ruthen2010.04-2010.10(7 months)Main Tasks: Direct account management for key electronic lighting customers Acquisition of new customers Sourcing of LED components and products in China- Trilux GmbH & Co. KG in 597552006.07-2010.03(4 years)Senior Product Manager for recessed and sports hall luminaires made of different metals and plastics Main Tasks: Market Research • Create coding system for relevant vertical markets, • International market survey Portfolio Analysis • Detect product gaps via standard analysis tools • Generation and processing of new product ideas for decision making • Operative and strategic planning Product Definition • Execution of PRS (Product Requirement Specification) and incorporation of country specific requirements • Planning and execution of VoC activities • Generation and management of CFG (Customer Focus Groups) • Reporting of project development phases to the PAC (Project Approval Committee) Product Development • Cooperation in project team • Briefing of and cooperation with external Designers • Purchase in Asia, Europe • Product development phases on schedule Market Launch • Launching of products in „Commodity“- & „High-End“ market segment • Planning and Execution of market launch activities • Product Documentation, • Product presentation on exhibitions and fairs • Training for sales Product Maintenance • Controlling (price evolution, sales, revenues, margins etc.) • Development and execution of sustainable product strategies • Product Phase-IN/OUT
- Honeywell AG, in 597552000.02-2006.06(6 years)building automation, energy, and industrial automation. Main Tasks: Portfolio Analysis Product Development Market Launch Product Maintenance Account Management for direct customers in China & Japan
technical advisor"
Honeywell AG in 597551998.02-2000.02(2 years)Main Tasks: • Business development for specific countries, increase of sales and margins • Participation in the European Hydronic Heating comitee Reason for change: Site closed in Arnsberg; no desire to move to other Honeywell sites for private reasons. STUDY
Educational experience
the university of Bochum
1992.10-1997.06(5 years)CARITAS in 59821 Arnsberg
1991.01-1992.03(a year)the Technical &commercial school of the hsk
Advanced technical college degree (mechanical engineering)1988.08-1990.06(2 years)heating at Fa. Burkamp
as central1985.08-1988.06(3 years)Secondary School in 59759 Hüsten
1984.08-1985.06(a year)Gymnasium im Rumbecker Holz in 59757 Arnsberg
1979.08-1984.08(5 years)
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