Daniel Alencar's Resume

Daniel Alencar

Independent Marketing Consultant & Strategic Advisor@Self-employed

Nationality

Summary

Marketing & Branding Strategist | LATAM Expertise | Tech & Financial Services. Marketing leader with 20+ years driving brand strategy, digital marketing, performance marketing, campaign management, and budget management across LATAM. Proven expertise in consumer insights, lead generation, trade marketing, ROI optimization, team leadership, and market expansion for tech/e-commerce companies including Nubank, Hotels.com, Netshoes. PhD in Psychoanalysis enhancing consumer behavior insights and leadership skills. Core skills Brand Strategy • Go-to-Market Strategy • Integrated Campaigns (ATL, BTL, Digital, PR, Events) • Budget Management & Forecasting • Trade Marketing • Consumer Insights • Digital Marketing (SEO, SEM, Social Media, Performance) • CRM & Marketing Automation • Stakeholder Management • Team Leadership • Market Research & Competitive Analysis • Lead Generation • ROI Optimization • Content Strategy • A/B Testing • Campaign Management • Marketing Analytics • Project Management Technical: Salesforce/HubSpot CRM • Google Analytics • Marketing Automation (Mailchimp) • Microsoft Office (Advanced PowerPoint, Excel) • Project Management Tools • POS Data Analysis

Work experience

Independent Marketing Consultant & Strategic Advisor
Self-employed
2022.08-Current
(4 years)
Brand Manager
Nubank
2021.02-2022.07
(a year)
Regional Branding Manager
Linio Group
2019.10-2021.02
(a year)
Senior Marketing Manager - Mexico
Hotels.com
2017.02-2019.07
(2 years)
Marketing Manager - México
Netshoes
2015.05-2016.06
(a year)
Marketing Manager
NetShoes.com
2011.03-2015.05
(4 years)
Project Manager
W3 Comunicación
2010.03-2011.03
(a year)
Planning Manager
Wunderman
2009.10-2010.03
(6 months)
Latin America Account Director
Fancy
2008.02-2009.08
(2 years)
Marketing Manager
Gameloft
2007.04-2007.07
(4 months)
Marketing Analyst
Claro
2002.12-2007.01
(4 years)
Account Executive
Publicis Salles Norton
2002.05-2002.12
(8 months)
Account Executive
Propeg Brasília
1999.09-2002.05
(3 years)

Educational experience

Universidad Intercontinental
Doctor of Philosophy - PhD, Psychoanalytic Therapy - Couples and Family
2020.01-2021.01
(a year)
Universidad Intercontinental
Master's degree, Psychoanalytic Therapy
2017.01-2019.01
(2 years)
Universidad Torcuato Di Tella
MBA, Master in Business Administration (MBA)
2007.01-2008.01
(a year)
Universidade de Brasília
Graduate, 4-year degree, Social Communication - Advertising
1996.01-2000.01
(4 years)