Work experience

• Community Program Coordinator

  Adobe (Creative Cloud)

  2024.04-Current

  (a year)

  Led initiatives to grow Adobe Live’s community, increasing YouTube subscribers by 650% (400Kto 3M) through interactive programming and engagement-focused content. Directed logistics and vendor coordination for Adobe MAX, overseeing the $500K+ budget and 20+ vendors, ensuring smooth execution for 10,000+ atendees. Produced and developed 15+ weekly episodes, webinars, and podcasts, driving a 30% increase in audience engagement. Streamlined event operations, cutting planning time by 25% using Asana and Notion, improving workflow efficiency. Managed a team to optimize communication strategies across email campaigns, live events, and workshops, enhancing brand consistency. Designed engagement strategies, boosting content views by 35%, audience participation by 33%, and employee satisfaction by 25%. Developed and implemented a content calendar, increasing views by 35% and engagement by 20%, driving higher conversion rates.
• Program Management Specialist

  Adobe (Employee Experience)

  2021.11-2024.03

  (2 years)

  Spearheaded diversity internship programs, driving a 40% increase in applications from historically underrepresented groups. Led cross-functional teams through high-impact initiatives, driving a 25% increase in employee engagement and a 30% reduction in turnover by improving internal programs and resources. Negotiated vendor contracts and optimized event logistics, reducing costs by 15% while increasing event execution efficiency. Planned and executed hands-on team-building workshops and hackathons, creating engaging experiences that fostered creativity, innovation, and cross-functional collaboration. Designed and implemented internal communication strategies, increasing participation in company-wide initiatives by 30% and ensuring leadership alignment across global teams. Led global event planning initiatives, coordinating across teams in multiple time zones to drive employee engagement through interactive experiences tied to key cultural moments.
• Senior Business Development Representative

  Adobe (Marketo)

  2019.09-2021.11

  (2 years)

  Boosted pipeline growth by 45% through digital marketing campaigns (webinars, prospecting),boosting lead generation by 20% and shortening the sales cycle by 15%. Secured a high-profile contract with a Fortune 500 company, leading to a 50% rise in annual sales revenue and showcasing strong business development skills. Built a $1M+ sales pipeline in just one quarter for Marketo and Bizible, contributing to a 20% revenue growth and demonstrating expertise in fast-paced business growth.
• LinkedIn Student Learning Ambassador (LSLA), Program Specialist

  LinkedIn

  2019.02-2019.05

  (4 months)

  Led 10+ workshops on LinkedIn optimization and networking, increasing student participation by 30% and career engagement by 25%. Partnered with 3+ campus organizations to organize networking events, connecting 100+ students with industry professionals and boosting LinkedIn Learning usage by 40%.
• Director of Digital Marketing

  California State University, Chico

  2018.04-2019.05

  (a year)

  Managed crisis communication during emergencies, ensuring timely updates to 1,000+ residents, resulting in 95% satisfaction with clarity and response time. Led 4-person public relations team in 10+ engagement campaigns, increasing student participation by 25% and campus awareness by 20%. Planned and executed 8 large-scale events, boosting attendance by 30% and engagement by 75% through targeted programming. Wrote 15+ press releases, securing coverage in 5+ media outlets and increasing 15% social media engagement over 6 months.

Educational experience

• California State University, Chico, CA

  Bachelor of Business Administration, Marketing

  2017.01-2020.01

  (3 years)

Languages