• Started my own consultancy in iGaming offering betting operators media buying and affiliation. • Secured £115,000 in revenue within the first 7 months. • Expertly scoped and deployed media buying strategies for iGaming operators, managing the full customer journey from early-stage scoping to value realisation. • Currently working with some of the largest streamers and influencers in the world.

• As the second hire in a newly formed department with a global remit, my primary focus was on driving growth in key markets along with managing key accounts. In this role, I secured £700k in revenue by working closely with betting operators to sell a range of advertising solutions. • In collaboration with our affiliate team, I helped generate over $3 million in affiliation revenue through our toplist positions across sites such as Goal.com. • Led the implementation of Betsense dynamic odds widgets, translating complex technical specs for non-technical stakeholders. Acted as the primary liaison between clients and engineering, driving product adoption and generating £120k in upsell revenue during the multi- stage rollout. I worked on CPM, CPA and revenue share models. • Worked with top operators and cultivated C-suite relationships at Stake, BC.GAME, Betway, 1xBet, 10Bet, Roobet, Melbet, Parimatch and dozens of others. I also formed relationships and worked with upcoming brands such as Topaciobet, Puntit, Batery and more. • Navigated complex regulatory frameworks to deliver advertising campaigns for global betting operators. Partnered closely with legal and compliance teams to mitigate risk and ensure all deliverables met rigorous jurisdictional standards. • Created a new iGaming sales vertical in collaboration with our media partners Goal.com, which is the world’s largest football website. • Collaborated with social media and production teams to develop sponsorship assets, translating customer feedback into technical product improvements. • Directly worked with star talent such as Chris Gayle on an IPL cricket campaign with our client Dafabet which generated millions of views. • Managed the P&L for InsideSport which is a brand owned by Better Collective. It was a struggling brand and I worked hard to ensure it’s survival with enough cash injection from sales and working closely with our SVP on a strategic roadmap. • Regularly presented business updates to Senior Leadership including the founders of BC. • Promoted from Brand Partnership Manager to Growth Sales Manager. Properties I worked on included FUTBIN, HLTV, Goal.com, Soccernews, Irish Racing, BettingExpert & InsideSport.

entertainment with a partnership strategy and project management service. • Consulted for one of the top 3 management consultancy firms in the world on a confidential project they are working on in sport. I advised on market entry and sponsorship assets. • Gentoo Sailing Team were one of my clients and I led their entire commercial strategy function. • Presented potential deals to Arsenal FC, Bayern Munich, PSG and Formula 1 teams worth between £2m - £4m per year.

• I managed the Partnership department and reported to the Head of Commercial. I was responsible for our acquisitions, activation, strategy, and renewals securing £450,000. • Sourced and managed a two-year Back of Jersey deal worth £304,000 with Samtrade FX. This is the biggest Back of Jersey deal in the Clubs history. There was an option to upgrade to a £1.2m package if the Club was promoted to the Premier League. • Sourced and activated £145,000 worth of deals with a number of other brands.

• I spent 3 months in marketing and then 3 months in partnerships managing partner relations.