Cristina Fernández's Resume

Cristina Fernández

Parttime Professor@Universidad Panamericana | Marketing Manager (Acting Head of Marketing)@Buckland

Nationality

Summary

Head of Integrated Media & Comms | Marketing, Digital Transformation, Brand Growth | Reduced cost per lead by 26% & marketing costs by 37%. I am a Head of Integrated Media & Comms with over 15 years of experience. I excel at developing and executing integrated marketing strategies that drive brand growth and lead generation. My expertise includes digital transformation, data-driven marketing, and process optimization. I reduced cost per lead by 26% and marketing costs by 37%. I also increased site traffic by 20% and generated 2,500 monthly sales for an e-commerce platform. I launched a corporate website in six months and a second website in seven months. I have successfully managed digital campaigns across multiple platforms, improving brand awareness and consumer interaction. Let's talk about how I can elevate your brand's performance.

Work experience

Parttime Professor
Universidad Panamericana
2026.01-Current
(7 months)
Marketing Manager (Acting Head of Marketing)
Buckland
2024.01-Current
(3 years)
Professor of Marketing
Universidad La Salle, A.C.
2023.08-2024.05
(10 months)
Marketing Strategist and Client Relations Specialist
Freelan Marketing
2023.07-2024.01
(7 months)
Marketing Director for Mexico
Lavu Inc.
2022.02-2023.05
(a year)
Chief Commercial Officer
PagaClick!
2021.09-2022.01
(5 months)
Digital Media Operations and Account Director
Optimus digital mx
2021.01-2021.09
(9 months)
Digital Strategist for Civic Education
National Electoral Institute (INE)
2019.12-2021.01
(a year)
Digital Marketing Diploma Professor
Universidad Panamericana
2017.11-2019.12
(2 years)
Digital Marketing Consultant
SODA Consulting MX
2015.03-2019.12
(5 years)
Digital Marketing Manager
Grupo Lala
2017.07-2018.02
(8 months)
Digital Communication Director
Procuraduría General de la República
2016.05-2017.06
(a year)
Digital Marketing Assistant Manager
Samsung Electronics Mexico
2015.08-2016.04
(9 months)
Project Manager
Ingenia Digital Agency
2013.10-2015.03
(a year)
Full Time MBA Student
IPADE
2011.09-2013.06
(2 years)
Marketing and Sales Executive Copywriter
Ingenia Group
2011.04-2011.08
(5 months)
Prosecutor’s Communication Advisor
Specialized Prosecutor’s Office for the Attention of Electoral Crimes
2009.05-2010.08
(a year)
Internal Communication In-Plant
Coca-Cola de Mexico
2007.03-2008.12
(2 years)