Cris
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Summary
85% The candidate possesses significant relevant experience, having worked in roles related to community growth and social media management, including positions at Laundré and Noticed Media. They have comprehensive knowledge of social media platforms and content creation, including UGC. However, their data analysis capabilities and offline event planning experience are not explicitly evident in the resume. The candidate is located in the San Francisco Bay Area, meeting the location requirement. Met 5/7 criteria - Lacks explicit evidence of comprehensive offline event planning and data analysis experience.
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
The candidate has experience in social media marketing and community growth as shown in roles such as Social Media Marketing Manager and Growth & Operations Manager at Laundré, where they handled user acquisition and strategy implementation.
2, Familiarity with the US market (social media, user habits, cultural background)
The candidate has worked consistently in US-based roles, including Laundré in San Francisco, indicating familiarity with the US market.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
Managed social media presence and strategy at Laundré and grew Instagram followers significantly while at Noticed Media.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
Created and curated content for Instagram and other platforms as noted in roles such as Social Media Coordinator and Social Media Marketing Manager.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
There is no explicit mention of offline event planning, though some involvement may be inferred from various coordination roles. However, it lacks concrete evidence of comprehensive experience.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
Candidate has some analysis experience indicated by use of Excel for tracking in prior roles, but lacks substantial evidence of advanced data analysis capabilities.
7, Must be located in San Francisco Bay Area
The candidate is currently located in Oakland, California, within the San Francisco Bay Area.
Work experience
Social Media Marketing Manager
Laundré2023.06-Current(2 years)Production Assistant
YELLOW OWL WORKSHOP, INC2022.08-2022.12(5 months)• Handled day•to•day production needs of the business including assembling merchandise for shipping • Packed orders for shipping fulfillment for commercial clients such as Urban Outfitters, Nordstrom, and the Tate Modern museum • Maintained a clean and organized production studioGrowth & Operations Manager
Laundré2021.06-2022.08(a year)• Handled day•to•day operations and needs of the business including employee management, customer service, sales, inventory intake, and social media marketing • Hired, onboarded, scheduled, trained, and coached employees on their performance to ensure full understanding of job duties and expectations • Worked alongside the business owner to ensure sales goals were met by planning, implementing, and monitoring the business social media strategy by creating interactive stories,… Show moreWardrobe Stylist
Atlas2021.10-2021.10• Sourced wardrobe and accessories for 3 models in•store and online • Managed the $10K Point Card San Francisco Launch Campaign styling budget • Curated 3 looks for 3 models based on mood board provided by the client • Managed a styling assistant by delegating tasks like steaming and returns and working in tandem on set to dress models • Prepped wardrobe for shoot day by steaming and curating a rack for each model • Maintained an organized styling… Show moreManager
Laundré2019.07-2021.06(2 years)• Observed and coached staff on their performance to ensure full understanding of job duties and expectations •Created a positive and enthusiastic work culture by modeling an informed, honest, and optimistic spirit for the team •Oversaw the fulfillment of inventory by maintaining and updating a weekly list and placing orders with vendors •Executed effective communication between all staff members in person, through text or call and via the form of a monthly employee… Show moreSample Coordinator
Gap Inc.2019.07-2019.08(2 months)•Worked closely with the Banana Republic Franchise team to ensure that samples were tracked, received, and distributed throughout the product life cycle •Unpacked, logged and hung samples by gender and in PC9 order •Followed Merchandising’s direction to track all lines changes, including dropped items and style revisions on Excel using v•lookups and pivot tablesSample Coordinator
Levi Strauss & Co.2019.02-2019.07(6 months)• Used Fashion GPS to track and manage samples •Worked closely and communicated regularly with the Merchandising department and other cross•functional teams to ensure that samples were tracked, received, and distributed throughout the product life cycle •Unpacked, logged and hung samples by gender and in PC9 order •Maintained a clean, orderly and organized sample closet •Followed Merchandising’s direction to track all line changes, including dropped items and style… Show moreFashion Buyer
Buffalo Exchange2018.07-2019.02(8 months)•Sought out current men’s and women’s fashion trends and become knowledgeable about them by creating trend reports inspired by the runways, street style, and e•commerce retailers •Used knowledge of current men’s and women’s fashion trends to appraise clothing based on style, condition and desirability to create a diverse store inventory with low, mid, and high priced items •Helped the store grow and improve by providing feedback regarding the buying process, assortment, and levels… Show moreSocial Media Coordinator
Noticed Media2018.07-2018.12(6 months)•Created and curated social content for Uneasy the Show on Instagram • Promoted a month•long crowdfunding campaign and raised $10,000 to continue filming and producing the show •Drove the strategy to grow Uneasy’s brand presence and follower count resulting in increased Instagram following from 110 followers to over 2,000 followers within 3 months •Managed the content calendar, including the drafting and editing of posts •Engaged with the audience by monitoring and… Show moreTeam Leader
City Year2017.07-2018.06(a year)• Assisted the manager in monitoring the progress and status of priorities by proactively managing the team and after•school program calendars • Established productive relationships with City Year AmeriCorps members, school staff and administration, teachers and other after•school providers to work as collaboratively as possible and solidify the partnership between City Year and the school community •Served as a thought partner to the City Year Impact Manager and school… Show moreSocial Justice Coordinator
City Year2016.10-2017.06(9 months)• Attended weekly meetings and coordinated with a diverse 10•person team to develop, plan and execute engaging social justice activities centered on systems of oppression for 140 young professionals • Facilitated restorative conversations centered on various social identities for groups of 5•15 young professionalsYouth Program Mentor
City Year2016.07-2017.06(a year)•Served as an after•school instructor and worked alongside a co•teacher to plan and facilitate daily STEAM (Science, Technology, Engineering, Art and Math) lesson plans and provide homework assistance for a class of 27 4/5th grade students •Worked in partnership with a co•teacher to create a welcoming classroom environment, resulting in our after•school class having the highest daily attendance across all grade levels throughout the year •Collaborated with a diverse 9•person team… Show moreCommunity Associate
The Agency at UF2016.01-2016.05(5 months)• Fostered user engagement on MAVY, a millennial market research platform • Conducted primary research by creating daily polls and surveys on MAVYGatorship Assistant Director
University of Florida2015.08-2016.03(8 months)•Completed a semester•long course and underwent intensive training to build a solid foundation on social justice education, develop more heightened emotional intelligence, and learn the skills needed to facilitate dialogue across difference •Collaborated with a diverse 25•person team to create and structure day• and weekend•long retreats that educated 400•plus young adults about social justice, social identity, and the diverse backgrounds and identities of their peers through interactive… Show moreResearch Assistant
University of Florida College of Journalism and Communications2015.08-2015.12(5 months)• Coded over 1,000 empathic statements with a diverse 6•person team resulting in .8 reliability • Assembled a communication codebook centered on empathy for the College of Nursing • Presented research findings at annual Fall Undergraduate Research Symposium
Educational experience
University of Florida
Bachelor of Science in Public Relations & Bachelor of Arts in International Studies2012.01-2016.01(4 years)IAU Institute for American Universities
Study Abroad Program, French Language and Culture, Marketing and Business2014.01-2014.01International Baccalaureate
High School Diploma2008.01-2012.01(4 years)
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