❖ Responsible for globally sourcing out and onboarding potential advertisers and agency partners for the SSP and DSP side of the platform(EW,PAI,Cloud,etc) ❖ Create/customize proposals and media plan for direct advertisers and agencies based on their KPI ❖ Presents deals and negotiations with different industries here and abroad across all verticals(e-Commerce,Finance,Travel,Online Games,Agencies,etc.) ❖ Work with cross functional teams in HQ for client onboarding,platform walkthrough,campaign monitoring and implementation ❖ Work with the device team for tripartite partnerships values exchange ❖ Instigate the first client partnership values exchange deal with the device team closing$300k within the first2months ❖ Onboarded the first international client in PH as a key account

❖ Handles Petal Ads Platform–Huawei‘s own mobile marketing channel ❖ Acquire new partner agencies and direct advertisers by creating custom proposal and presenting it to the target clients(Wavemaker,Ampliva,AVOW,UB,PalawanPay,BDO,DITO,etc) ❖ Responsible in negotiation in terms of scaling up the revenue ❖ Onboarded the first local certified agency partner in the Philippines (AdSpark) ❖ Instigate the first PH tripartite success story for a local advertiser under an international agency partner based in Europe ❖ Provides media plan and optimization suggestions based on the campaign performance through deep dive analysis of data ❖ Spearheads platform training/workshops across all verticals ❖ Maintains a close working relationship with top advertisers here and abroad ❖ Works with regional operations and product team for platform improvement implementation

❖ Managed Huawei's official app distribution platform called AppGallery ❖ Spearheads onboarding partners for the library enrichment of the platform ❖ Presents and close deals to key stakeholders of different mobile application companies ❖ Onboarded the TOP20mobile apps in the country(GCash,Paymaya,BDO,UB,Globe,Smart,KUMU,etc) ❖ Launched the first AppGallery campaign in the Philippines and initiate relevant MKT opportunities ❖ Managed Huawei official video streaming app–Huawei Video and Huawei official music streaming app-Huawei Music ❖ Acquires content partners and handles the day to day operations ❖ Launch relevant campaigns through internal MKT efforts and collaboration with Music Labels(Warner,VIVA,Star Music etc.) ❖ Managed the Gaming app platform(GAMEPAD)which involves curating the best games and launching MKT initiatives to increase the revenue

❖ Spearheads initiatives for e-commerce platform ❖ Creates product design for chatbot platform according to clients requirements ❖ Completes operational requirements by scheduling and assigning employees;following up on work results ❖ Locates and proposes potential business deals by contacting potential partners;discovering and exploring opportunities ❖ Closes new business deals by coordinating requirements;developing and negotiating contracts;integrating contract requirements with business operations ❖ Handles partnerships with partners directly engaged with the platform– Cignal,Steam,Garena,Lazada,Shopee,Security Bank,Bayad Center, Omnipay and others ❖ Maintain effective internal marketing through social media like Facebook Advertising,Google Adwords and handles partnership with social influencers and artists ❖ Spearheads initiatives for VAS particularly for Music services via IVR ❖ Handles the end to end cycle of new services/products from creation, development and operations ❖ Coordinates with internal tech team for business unit requirements of a specific project ❖ Work closely with Globe Telecom in launching new products and services ❖ Creates service descriptions,roadmap,traffic and revenue projections for the business ❖ Analyze revenue trend of the business and creates solutions that will help the company reach its target ❖ Launched Fly-out promos for international artists ❖ Spearheads managed services for Mobile Advertising platform which caters enterprise needs ❖ Creates business case proposal to clients and handles the implementations of the business requirements ❖ Handles the acquisition of new partners for Mobile Ads and Conversation commerce platforms

❖ Responsible in monitoring the daily operations of Bubbly–a mobile app and voice platform in the Philippines ❖ Propose the service into a wide range of potential partners ❖ Responsible in contract negotiations and deals with other content providers and independent artists/celebrities ❖ Engaged6new celebrities in a span of3months ❖ Was able to on board Chito Miranda which contributes30%to the business revenue growth ❖ Closely coordinates with Telcos(SMART and GLOBE)for product enhancement and other business related matters ❖ Creates roadmap,business cases,PnL and projection for potential promos here in the Philippines to ensure achievement of company’s target revenue ❖ Work closely with the technical team in India through constant communication regarding operations ❖ Lead the platform and network migration with Telcos(Smart and Globe)

❖ Spearheads initiatives for GLOBAL VAS products(international accounts) and all Music related services ❖ Maintains/creates business relationships with content providers and music labels ❖ Work closely with internal business and tech partners through effective and constant communication to ensure that projects are launched on time. ❖ Acquire new relevant partners both here and abroad ❖ Manage the product portfolio and development lifecycle. ❖ Ensure that the content line-up is relevant and compelling. ❖ Plan and execute/assist in marketing campaigns/promotional activities to improve product/service performance. ❖ Create service descriptions for services and address document requirements ❖ Creates and develops business cases,PnL,traffic projections,etc. ❖ Identify new business opportunities in accordance with the group objectives. ❖ Monitor and analyze performance of each product/service and take appropriate action