Spearheaded a $23M portfolio across national key accounts, achieving a 33% revenue increase through targeted account strategies and strong client engagement. Build and maintain trusted relationships with C-suite and senior client stakeholders, facilitating business reviews that connect client needs with ZURU’s core strengths and market offerings. Led seasonal business reviews and product presentations with merchandising teams and executives, driving strategic alignment and decision-making. Drive account planning and sales pipeline development, focusing on targeted account activities and collaboration with internal teams (sales,marketing, merchandising) to maximize client satisfaction and loyalty. Utilize data analytics NPD/Circana, POS to guide product strategy, address client challenges, and secure feature placements that support both ZURU’s and the clients' growth objectives. Exceeded quarterly revenue targets through value-focused relationship management and by establishing SKU expansions and promotional features, which align with customer technology adoption and business goals. • • • • • SKILLS • Customer Success Strategic Account Planning Relationship Building

Led a customer success team that generated $12M ARR, improving client retention and satisfaction by implementing processes that align product capabilities with client priorities and address evolving business needs. Acted as a central knowledge resource for account teams, promoting alignment across service lines and supporting unified account strategy and sales growth. Guided account strategy for major clients, enhancing the customer experience through ongoing support, relationship-building, and proactive identification of upsell opportunities. Increased renewal rates from 50% to 83% through data-driven insights, disciplined pipeline management, and coaching team members in sales best practices and account strategy execution. Sales Pipeline Management & Revenue Growth • High-Impact Communication • Problem Solving • Change Management & Project Coordination • KEY ACHIEVEMENTS

Strengthened relationships with major CPG accounts, aligning solutions with client business goals to drive revenue growth and build long-term loyalty, achieving consistent YoY sales growth of 15%. Conducted strategic account reviews and needs analysis with key clients, leveraging market trends and product capabilities to address business needs and enhance service delivery. Consistently met and exceeded growth targets through a proactive account management approach and a deep understanding of the competitive landscape. Revenue Growth & Strategic Planning Increased key account revenue by 33% at ZURU by developing and implementing data-driven account strategies aligned with client needs. Client-Centric Success Achieved a perfect 100 NPS score at Simpli.fi, highlighting a commitment to exceptional client service and relationship management. Team Leadership Promoted multiple team members at Simpli.fi through mentorship and focused development, fostering a culture of high standards and continuous growth. • • •