Chu Pui Wing

Marketing Strategist
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Work experience

  • Marketing Strategist

    Ripen Limited
    2024.02-Current(2 years)
    Conducting market research and develop strategic marketing plans aligned with the company's objectives Evaluating the performance of marketing initiatives and optimizing strategies for maximum effectiveness Managing customer segmentation and targeting to personalize marketing efforts Utilizing data analytics to measure campaign success and make data-driven decisions
  • Marketing officer

    Ripen Limited
    2022.02-2024.01(2 years)
    Collaborating with internal teams and IT partners to create engaging marketing collateral such as website and social media content, advertorial, sales presentation; Organizing and coordinating online and offline promotional activities to increase brand awareness and generate leads Engaging with external agencies such as social media and marketing firms, as well as design houses and media outlets Managing and maintaining the customer database to ensure accurate and up-to-date information for targeted marketing efforts
  • Marketing executive

    Mega Power Technology (Group) Limited / Innosmart Distribution / HKGoGoMall.com
    2021.01-2022.01(a year)
    Design and creat digital materials, manage and schedule content for various digital channels, e.g. eDM, FB, IG, and YouTube; Design FB and Google Ad content, and execute with media agency. Arrange and organise different events, including workshops and exhibitions. Booth Design, content design with sales team, logistics, site set up, on-site supervision, post event sme funding application. Starting up a brand-new online shop through Shopline. Look for potential brands and products. Manage and build the website including website structure, content, design. Set up payment in e- shop and local store, arrange logistic, ensure products deliver within 3 days. Select products and sell on carousell. o Provide customer service on carousell and whatsapp Recruit, interview, maintain KOL and influencer relations and ensure brand’s exposure.
  • Project assistant

    Advanced Intelligence Management Limited
    2018.10-2021.01(2 years)
    Assisting company operation team on decoration set up, preparation of marketing materials, follow up with project production and communication with client, etc Creating online and offline marketing campaigns for launching new products and packages Developing social media accounts for individual teams, video shooting and editing for YouTube promotion
  • Summer Internship

    Alibaba Company
    2017.07-2017.08(2 months)
    on preparation of internal training, company annual dinner, and producing videos and posters of events' highlights, etc.
  • Summer job trainee

    PR Network
    2016.07-2016.09(3 months)
    Supporting staff to the company accounting servicing team on preparation of reports, distribution of press releases and handling of media phone calls, etc. EXTRA CURRICULAR ACTIVIES

Educational experience

  • University of Lincoln, United Kingdom

    BSc Events Management
    2015.09-2018.07(3 years)
  • Glasgow International College, United Kingdom

    Foundation Certificate 2 Terms in Business
    2015.01-2015.08(8 months)
  • Heep Yunn School, Hong Kong

    Hong Kong Diploma of Secondary Education (HKDSE)
    2008.09-2014.07(6 years)
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