Team Leadership and Development. Recruit, train and mentor a team of 20-40 account executives, RSS's, and sales support team members by fostering a high performance and ensuring adherence to brand standards. Collaborated with VP Dr. Barbara Sturm retail spas during openings events and trainings. Team lead on the execution of the global marketing “hydration haus” event with Dr. Barbara Sturm in Soho, New York City. Lead execution of client experience programs, including personalized services, exclusive events and new initiatives. Execute and accelerate the strategies to deliver sell through targets, measure and track all KPI.

North American senior sales and education executive for all retail flagship NYC, Chicago, LA, FL & Canada, responsible for driving retail sales, brand loyalty and brand recognition through new business development and growth strategies across all channels. Strategy partner with marketing, sales, and retail partners to manage and execute account activation, driving sell-through and gaining market share, ensuring all activations are executed with excellence. Forecasting and benchmarking of basic, promotional and innovation, collaborating with sell-in team to create projections for ensure that new items have appropriate penetration adjusting sales/receipt plans to identify any risks and make recommendations for future portfolio. Researched and managed marketing and client insights and initiatives (KPI’s) by utilizing key sites such as WGSN, Google Analytics. Key Player and strong negotiation skills including retail buy in, space /location, event security during key account retail partner events, and vendor training in a timely manner prior to product launches to ensure healthy presell.

Motivate, train, and influence Sephora cast to sell Hourglass Cosmetics. In top 10 NYC doors, with accountability for all retail sales and comp growth within the region. Part of the opening leadership team of the Hourglass Freestanding boutique in Soho responsible for trainings, sales and education. Private event team / PR events. Plan and execute brand awareness raising monthly events, analyzing sales weekly, monthly and seasonally to implement reactive action plans to drive increased sales. Build and maintain strong relationships with corporate leads and upper management through constant communication. Recruitment, training and oversight of freelance team.

Supported AE in all sales and training initiatives in luxury retail doors in NY metro area, such as Bergdorf Goodman, Barneys New York, Blue Mercury and Space NK. Increased territory of 48 doors to +48% LY and +12% comp, highest increase in nation. Increased rank in 10 doors from #4 to #1 in Blue mercury. Promoted to Account Executive due to increased territory of 55 doors to +22%. LY and+ 8% comp, highest increase in nation.

Successfully help maintain goals and build several accounts. Accomplished 5-10% increases within 6-8 months in several stores by promoting several special events and strong clienteling within the stores. Counterpart in obtaining custom blend locations in many new doors due to increase in profits surpassed projected numbers year to year in several doors in my region counterpart in hiring and training of new personnel and artists in my region. Handled all aspects of inventory. Ordering of product, testers, uniforms, all collateral and materials necessary for custom blend stations, seasonal merchandise and all returns and damages. Interfaced with senior management and president of company on a weekly basis. Responsible for gathering all weekly and monthly percentages and totals for each individual store. Responsible for marketing and displaying of merchandise. Coordinated all national artist events.