Work experience

• Business Development

  OnSight Industries, LLC

  2025.08-Current

  (a year)

  Served as the primary point of contact for business development and client acquisition in the Dallas–Fort Worth (DFW) market, the largest homebuilding market in the U.S. Identified, developed, and managed relationships with leading homebuilders, driving new business opportunities and long-term partnerships. Successfully closed 4 of the Top 10 U.S. homebuilders as new marketing clients within the first six months, consistently exceeding business development targets. Conducted market research and competitive analysis to identify high-value prospects and tailor client acquisition strategies. Collaborated with internal marketing and operations teams to deliver customized marketing solutions and ensure successful project execution. Managed the full sales cycle, including prospecting, client presentations, contract negotiations, and account onboarding, while maintaining strong customer relationships. sign expertise to achieve your goals.
• Head of Media Sales

  FreeRyde

  2024.12-2025.07

  (8 months)

  Led the commercial launch and go-to-market strategy for a DOOH media network focused on major live sporting and entertainment events, including Formula 1, Austin City Limits (ACL), and University of Texas Football. Built and managed relationships with advertisers, media agencies, and brand partners, driving sponsorship and media sales opportunities across premium event-based inventory. Developed business with brands across e-commerce, financial services, CPG, and alcohol sectors, successfully executing pilot campaigns and validating product-market fit. Collaborated with event organizers and strategic partners to expand premium advertising inventory and strengthen the company's presence within the sports and live entertainment ecosystem. Managed the full sales cycle, from prospecting and client pitching to campaign execution and post-campaign performance review, ensuring strong client satisfaction and repeat business.
• Vice President, Client Partnerships

  GSTV

  2021.10-2023.05

  (2 years)

  Led media sales across the Texas market for one of North America's largest DOOH video networks, with over 250,000 digital screens, driving regional revenue growth and strategic client acquisition. Managed key national accounts including Frito-Lay, Toyota, Credit One Bank, TRG, and GTB, serving as the primary client contact for campaign planning, execution, and long-term partnership development. Expanded Walmart's programmatic advertising business from $23K to over $400K, driving significant revenue growth through strategic account development, agency engagement, and data-driven media solutions. Developed relationships with leading advertisers, media agencies, and brand marketing teams, delivering customized omnichannel DOOH advertising solutions aligned with client marketing objectives. Managed the full sales cycle, including prospecting, client presentations, contract negotiations, campaign execution, and post-campaign performance reviews to maximize client retention and revenue growth.
• Director of Sales

  Ampersand

  2015.01-2021.10

  (7 years)

  Led a high-performing sales team responsible for driving revenue growth across Linear TV, OTT/Streaming, Digital, and Programmatic Advertising solutions throughout the Texas market. Delivered 89% overall revenue growth in Q2 2021, significantly outperforming previous periods through strategic account development and integrated media sales initiatives. Achieved 73% year-over-year growth in OTT/Streaming TV revenue, accelerating clients' adoption of advanced TV and digital advertising solutions. Built and expanded relationships with advertisers, agencies, and key decision-makers, developing customized cross-platform media strategies that increased client investment and long-term partnerships. Managed the full sales lifecycle, including business development, team coaching, sales forecasting, client negotiations, and revenue planning, consistently exceeding sales targets and driving sustained business growth.
• Account Executive

  Tribune Media

  2010.06-2014.06

  (4 years)

  Led strategic account growth for KDAF-TV, expanding a $4M book of business into a $7M portfolio through consultative selling, client retention, and new business acquisition. Built and maintained executive-level relationships with Fortune 500 clients including Walmart, AT&T, and Sonic, delivering integrated advertising solutions aligned with business objectives. Consistently ranked among the station's top-performing account executives by driving revenue growth and achieving Top 2 market share across multiple key accounts. Collaborated with internal creative, programming, and marketing teams to develop data-driven advertising strategies that improved campaign effectiveness and customer satisfaction.
• Regional Account Director

  Screenvision

  2006.11-2008.04

  (a year)

  Oversaw a 13-state advertising sales territory, managing a portfolio of regional and national clients while developing customized media solutions that increased customer retention and revenue performance.

Educational experience

• Texas State University-San Marcos

  Bachelor of Journalism/Communications

  1999.09-2002.06

  (3 years)

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