Summary

Work experience

• General Manager

  Satroce

  2023.11-Current

  (2 years)

  • Analyzed product profitability and market trends to prioritize high-margin SKUs and inform inventory planning. • Negotiated supplier agreements and managed sourcing budgets to reduce COGS and support scalable growth. • Directed packaging and design improvements to boost conversion rates and strengthen brand positioning. • Strategic Growth Planning: Formulated data-driven strategies to drive business expansion and market share growth. • Enhanced Amazon listings with SEO best practices and A+ content to increase search visibility and conversion rates. • Implemented project management frameworks to coordinate cross-functional teams and accelerate product launches.
• Ecommerce Marketing

  Freelancer

  2023.02-2023.11

  (10 months)

  Freelance Developed data-driven growth strategies for e-commerce clients, aligning campaigns with sales and KPI targets Advanced level PPC Campaign Optimization on Amazon. Optimized product listings across marketplaces with keyword research and content optimization to drive higher discoverability Keywords Research
• Platform Marketing Manager

  India Informatics (The PCA Group, New York)

  2016.10-2023.02

  (6 years)

  • Led and mentored a 13-member team of PPC specialists and operations staff, driving consistent KPI achievement • Managed Amazon Sponsored Products, Brands and Display campaigns, optimizing bids and budgets to maximize ROI • Improved ROAS of many brands from 1.5 to 8+ along with a considerable increase in sales within 2 months. • Conducted in-depth keyword research and SEO auditing to boost organic rankings and listing visibility on Amazon • Analyzed and optimized Amazon, Walmart and Google campaigns by refining bid strategies and spend allocation to meet KPIs • Collaborated with technical support and engineering to troubleshoot platform issues, ensuring high client
• Managing Head

  MyWeblo

  2009.06-2016.10

  (7 years)

  • Website development with PHP, HTML, JavaScript & AJAX coding. • Developed E-commerce websites, designed front-end & back-end with Bootstrap templates. • Liaised with clients and colleagues to build strong and impactful professional relationships. • Used Adobe Photoshop, Adobe Fireworks and Corel to design graphics.
• Assistant Manager (Retail Liabilities)

  Kotak Mahindra Bank

  2008.05-2009.06

  (a year)

  • Identified new market opportunities and generated business leads to support branch growth objectives.

Educational experience

• Sikkim Manipal University

  MBA, Marketing

  2007.03-2009.05

  (2 years)

  Masters in Business Administration

Languages

Certificates