
CHEN
Marketing&Trading Manager
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Marketing&Trading Manager
MGT Technology Company2024.10-Current(a year)Managed sales and marketing for 3D printing products, developing tailored collaboration proposals for European, American, Japanese, Korean, and Middle Eastern markets, and proposing various marketing strategies based on market share and sales performance. Organized trade shows, including the Hong Kong MegaShow, handling material preparation, booth setup, and customer inquiries, while following up on post-event collaboration opportunities. Oversaw new product selection and listing, analyzing sales data to understand user profiles and demands. Managed operations on e-commerce platforms like Alibaba, Instagram, and Xiaohongshu, including live- streaming activities, product presentations, and customer order follow-ups.Finance assistant & Marketing Intern
Global Health2024.07-2024.09(3 months)Manage market collaboration between the Japan and Hong Kong headquarters with Watsons and Mannings, developing plans that meet market demands. Oversee production and supply chain management for Hong Kong and mainland warehouses, regularly report on sales feedback, and reconcile monthly accounts receivable to ensure cash flow. Direct the health and wellness product operations for the Kyoto and Hokkaido branches, ensuring financial accuracy and compliance in market strategy implementation. Coordinate the sales departments of the Taiwan and Singapore branches, developing product information and sales strategies, reconciling accounting records, and optimizing sales processes to enhance performance. Support the London branch's administrative functions by handling daily operations,fostering interdepartmental collaborations, and ensuring efficient overall operations.E-Commerce Marketing and AI Product-summer Intern
Shopee2024.06-2024.07(2 months)E-Commerce Marketing and AI Product-summer Intern Responsible for the R&D of AI Chat products and the optimization of AI-provided content. Responsible for the optimization of the e-commerce service platform in East Asia. and responsible for the evaluation of AI content iteration Responsible for the platform operation of the beauty market and the optimization of the beauty category, while improving the user shopping experienceSecretary& Marketing Intern
Kering Eyewear Group2022.09-2022.12(4 months)Responsible for the product line of Mont Blanc and GUCCI, collected and collated market research data and product feedback data Used big data tools for market feedback data analysis and research to develop competitive marketing and product promotion strategies Assisted in the development of new products and became familiar with market development trends Obtained market data to analyse the advantages of the company’s competing products, planned new development channels and innovative product directionsProduction Assistant& Accounting Intern
Tencent Video and Youku Video's crew projects2021.07-2022.03(9 months)in the Production Team Involved in pre-production scene arrangement and production work during filming. Handle project communication and coordination as the producer's secretary, as well as handle the daily document approval and file organization of all the crewProduct Operator Intern
Beijing Baidu Netcom TechnologyCo.,Ltd.2021.02-2021.04(3 months)Responsible for the operation of Baidu’s knowledge products, such as “Baidu Ask a Question” and “Baidu Q&A”, as well as the development and implementation of comprehensive operation plans for Baidu's knowledge video products Optimised Q&A products, collected user feedback to help the R&D department to effectively meet the user demand for new features and improved the product experience Built a Baidu Zhidao video project from scratch and collaborated with the team in its running Completed content implementation and the dissemination of official promotional resources within and outside of the client-site Collaborated with KOLs on content production, receiving over 3.8 million video views in a single day Access to 230+ Influencers and MCNs in various categories for targeted content creation and output
Projects
7th Internet+ College Student Innovation and Entrepreneurship Competition
Project Founder2021.07-2021.11(5 months)
Educational experience
The University of Hong Kong
Media, Culture and Creative Cities(Marketing and Business Management)2023.09-2024.11(a year)Communication University of China
Cultural Industry Management2020.07-2023.06(3 years)Southwest University
2019.09-2023.06(4 years)
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