Work experience

• E-commerce Operations & Digital Marketing

  Shenzhen Chongchuang Future Technology Co., Ltd.

  2021.05-2023.08

  (2 years)

  • Data Analysis & Optimization: Proficient in data analysis using Excel and analytics tools like GA4 to provide insights into web traffic, conversion rates, and user behavior. • PPC Advertising & SEM: Managed and optimized Amazon Ads campaigns, including ad groups, ad sets, and keywords, PPC to increase product visibility and drive sales growth. Analyzed market trends, adjusted budgets, and monitored performance metrics to improve ROI. Conducted A/B testing and used data insights to refine ad creatives and enhance campaign effectiveness. • SEO & Webpage Enhancement: Optimized product listings (titles, descriptions, images, keywords) to improve organic search rankings and conversion rates. Utilized keyword research and performance data to improve the buying experience. • Social Media Marketing: Executed promotional campaigns across TikTok and Facebook to increase brand reach and engagement. • Customer Experience & Feedback Management: Managed end-to-end customer engagement through pre-sales and post-sales support, utilizing email communication to resolve customer issues, gather feedback, and enhance satisfaction. • Platform Growth & Traffic Acquisition: Grew TikTok account (91K+ followers) by creating engaging content, driving traffic to the Amazon store.
• Customer Service Manager

  Industrial and Commercial Bank of China (ICBC)

  2018.07-2021.04

  (3 years)

  • Customer Service and Financial Solutions: Provided professional financial services tailored to personal financing needs and corporate business demands, offering comprehensive banking solutions. • Foreign Exchange Management: Managed foreign exchange remittance and settlement processes, ensuring accuracy in verifying documents, declarations, and message writing. • Team Collaboration: Worked closely with team members to maintain frontline service operations, resolving customer inquiries and complaints efficiently. • Sales Achievement: Successfully generated an average monthly deposit of RMB 8 million through proactive client engagement and promotion of bank products.

Educational experience

• The Hong Kong Polytechnic University

  Master of Business Administration

  2023.09-2024.10

  (a year)
• Guangdong University of Finance

  Bachelor of Financial Management

  2014.09-2018.06

  (4 years)

Certificates