San Francisco Bay Area I take the lead in formulating and implementing ClassIn's global M&A, ClassIn is a world-renowned classroom solutions provider and counts among the top 10 EdTech unicorns globally. Here we enable a future where effective learning can happen anywhere, anytime. Our flagship interactive classroom product (ClassIn, available on any appstore) is loved for its pedagogy-first design and unparalleled hybrid teaching facilitation capabilities. To expand the technical frontier of classroom hardware, we have additionally launched the largest education IFP on the market (at110 inches) and an elegant beamforming ceiling mic—both IF Award-winning products. **Established in 2014 in Beijing, ClassIn serves 50 million educators and students from 160+ countries.** Now a Series D company backed by Hillhouse and Tencent, our raise exceeds 500 million USD. Our team is 900 people strong with unparalleled expertise in real-time communication and pedagogy, with 27 offices located in 10 countries. We count 60,000+ educational institutions—from K12 to Higher Ed—as our partners, including Oxford University Press, National University of Singapore, Nanyang Technological University, Peking University, University of London, SONY Education Global, The British Council, EF, and Udacity.

中国 北京市 海淀区 Sierra helps deliver solutions for mental health challenges to Chinese public K12 schools and companies. For schools and districts, we offer 1) a K12-specific mental health screening SaaS product, developed by a data analysis team based at Beijing Normal University, currently serving ~1,000 schools; 2) A Social-Emotional Learning- related curriculum for primary schoolers, developed by BNU Pedagogy professors, around 80,000 students have engaged with its material; 3) A school counseling management software, developed with practicing school psychologists in top-tier high schools across several provinces, our biggest client being Suzhou High School. For Businesses, we offer customized mental health risk screening, group counseling, engagement programs, and one-on-one therapy, aiming to improve employees' wellness and resilience.

中国 北京市 Creator Economy Space, creator monetization-focused, at its Seed round of several million dollars from Tencent's Co-Founder. A Patreon/Substack benchmark for China. • Oversaw key creator analysis & acquisition • Directed all creative flow and mkt campaigns • Bootstrapped key account piloting: Landed several key accounts incl. Vibrations (Top 40 Apple Podcasts China), designed their entire GTM strategy, which covers membership benefits iteration, pricing, landing page, and cross- App payment solutions. Hailed by vertical outlets as a pioneering exploration for podcasters.

中国 北京市 Started in 2007 by Dr. Lu Gang, TechNode has grown into one of the most trusted and respected information outlets on the Chinese tech and startup scene. Here's what I'm most proud of: Shortly after the publication of my second piece, a harsh critique of ByteDance's spy lamp, the company did a major revamp of its product. Among the most notable changes was the elimination of features exposing children's faces to a wide audience. That made even the PR battles (which my publishers won) worth it. With an EdTech/content industry focus, my letters at TechNode introduces the Chinese consumer internet landscape to a global audience and imagines the responsible way forward in K12 through digitization.

中国 北京市 Minute Science is China's pioneering STEAM education provider, delivering craft-box enabled curriculum adhering to the Next Generation Science Standards. Founded by one of Bytedance's founding partners, MS is committed to provide world-class scientific guidance, preserve curiosity through a mix of self-directed/mentored learning, and enable real-world problem solving from an early age. We're currently at Series A (LightspeedCapital, several million USD). Subscribe to our WeChat at 十分科学启蒙 for detailed course offering and updates. • Ideated the referral program, generating up to 40% of new leads monthly, meanwhile saving 80% in cost per lead when compared with platform-ads. Executed several gift-giving virality campaigns, with 6000 subs acquired per campaign, at the below-industry-average cost of 0.35 RMB/sub. • Managed all creative assets, leading a cross-functional team of 6 across a variety of mediums: graphics (16 landing pages&aresponsive official site UI), video (8 TVCs, 20 short videos), written content (1 set of WeChat group SOP,which contributed to the highest-on-record premium product conversion rate), and HTML5 campaigns. • Honed in on brand messaging, strengthening B2B and distributor partnerships. Crafted the company's B-round fundraising Business Plan. Published 2 credential-building pieces on top-tier national outlets.

中国 北京市区 Yiming is one of the highest quality K-12 MOOC platforms in China. We deliver a series of standards-aligned, premium curricula developed by master teachers, expert psychologists, and interactive designers. • Devised hiring and marketing initiatives: generated 100+ hours of WeChat audio seminar benefiting more than 38K students; Led on-site promotional forums at 10 schools across 3 provinces. • Refined 2C & 2B product portfolio: consecutively prototyped and launched MOOC/livestream/Q&A/one-on-one tutoring products.

Beijing City, China Tencent Investment is one of the largest and most active investors in Asia, proudly helping visionary founders thrive and build companies from seed to IPO and beyond. Over the past 8 years, the firm has been fortunate to join hands with more than 50 billion-dollar companies across industries. Investments include Meituan-Dianping, Riot Games, JD, Yuewen, Didi, Flipkart, Snapchat, Kuaishou, NIO, Mobike, Ele.me and many other market- defining success stories. • Conducted initial review of a potential US OTA target • On-site due diligence of a DOOH ad company

Beijing City, China Strategy& was born in 2014 when Booz & Company became part of the PwC network, joining forces to create a new kind of consulting business – one that combines a century of strategic expertise with the technology and scale to make strategy real. It's the only at-scale strategy business inside a professional services network. • Developed a landscape analysis of tourism real estate. • Contributed to a real estate company's district-planning pitch.

Air Liquide is a world leader in gases, technologies, and services for Industry and Health. Present in 80+ countries, Air Liquide's Mainland China practice was established in 1916 and now operates nearly 90 plants in over 40 cities with approximately 4,000 employees nationwide. • Performed as one of the only 3 strategists in China HQ packaged gas practice, worked alongside 10-year senior manager and reported to Senior VP Greater China. • Spearheaded the company's first Mainland China e-commerce 2C product plan: Proactive and data-backed, satisfactorily approved by company leadership. Refined pricing strategy based on the research of provider/buyer profiles. Lobbied multi-level managers to optimize cylinder deposit solutions catering to growing convenience-driven needs. The product piloted within 4 months. • Synthesized solutions for effective online company presence: Categorized major competitions’ current digitization practices; Estimated the conversion rates of and revenue driven by each category; Proposed 5 crucial objectives for immediate online set-up and eventual curve-overtaking, with respect to the company’s digital strategy baselines. • Deep dived into college laboratories' gas purchasing behavior across China and drafted a comprehensive marketing solution based on focus group research. Identified 3 key partnership platforms out of ~20 potential candidates for scalable customer acquisition. • Served as a project lead for a 2C Mountaineering-related product, bringing together a 6-member cross-functional team to coordinate and streamline efforts, with the final presentation delivered to CEO, Greater China, and granted AL China's only summer internship award.

The first student intern hired by ETUSchool management, led by Yinuo Li, Director of Bill & Melinda Gates Foundation's China Program. • Served on the selection panel for "Yinuo Fellow," a volunteer community that attracted roughly 1,000 candidates. • Recommended three cross-functional service lines for curriculum expansion.