Chelsea
Live in United StatesNationality
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Summary
100% With a comprehensive background in strategic marketing, brand development, community building, and deep involvement in social media operations, this candidate has robust experience relevant to consumer electronics and hardware markets.
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
The candidate has extensive experience growing and managing social media communities, demonstrated by achieving an average annual growth of 20% in social media presence for West Marine and curating growth strategy plans for Gretsch.
2, Familiarity with the US market (social media, user habits, cultural background)
The candidate is based in the San Francisco Bay Area and has worked with multiple US-based organizations, demonstrating familiarity with user habits and cultural background in the US market.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
The work with West Marine involved managing content across platforms including Facebook, Instagram, TikTok, and others, indicating strong social media operation skills.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
Experience at West Marine and The Connected Rhythm involved content creation, management, and encouraging community-driven content.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
Managed numerous events, including over 2,000 at West Marine, and executed strategic events for Gretsch, covering planning to feedback optimization.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
Used data-driven insights extensively to optimize content and engagement strategies at West Marine and reported on social media performance with Sprout Social.
7, Must be located in San Francisco Bay Area
Candidate is located in the San Francisco, California, United States.
Work experience
Digital, Social and Community Marketing Manager
The Connected Rhythm2023.01-Current(3 years)Established and launched an agency dedicated to elevating the digital presence of emerging artists, with a primary focus on promoting R&B talents Develop and execute innovative digital marketing strategies to enhance artists' visibility, engagement, and fan base Consulting with Gretsch guitars and drums, advising on digital and social media strategies to further amplify the iconic Great Gretsch Sound and attract new customers and enthusiastic fans Collaborate with the Gretsch team to develop targeted campaigns and captivating content Managed numerous events for the Gretsch brand strategically showcased across multiple social media platforms effectively engaging audiences pre•event, during the events, and post•event Curated growth strategy plans for key strategic partnerships for the Gretsch brand Show lessSocial Media and Influencer Manager
West Marine2018.10-Current(7 years)Direct the comprehensive social media strategy, from inception to implementation, aligning with company and departmental goals to enhance brand presence and engagement Successfully achieved an average annual 20% growth in the brand's social media presence, utilizing data•driven insights to optimize content and engagement strategies Manage and publish engaging content across various social media platforms, including Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Threads and YouTube Pioneered an active program for 250 store pages on Facebook, driving localized engagement and increasing footfall to brick•and•mortar locations Implemented a content collection program involving employees across the organization, resulting in an authentic and diverse pool of content for marketing channels Developed a customer service process to efficiently manage and respond to community needs, ensuring a positive brand image and customer satisfaction Established a scalable influencer program, overseeing relationships with over 100 influencers while integrating affiliate marketing for increased brand exposure and revenue generation Curated impactful revenue•driving partnerships, aligning with monthly marketing objectives to maximize brand reach Produced a comprehensive social content calendar, synchronizing it with the integrated marketing calendar for cohesive messaging and campaign execution Spearheaded content creation and management, collaborating with cross•functional teams to produce compelling assets utilized across multiple marketing channels Analyzed social media data and reported key findings on performance using Sprout Social, facilitating data•driven decision•making for continuous improvement Led all facets of social media, including community management, social tool optimization, and contest management, fostering increased engagement and brand loyalty Controlled social commerce initiatives and tested cutting•edge advancements to maximize company revenue streams Show lessRegional & Events Marketing Coordinator
West Marine2017.08-2018.10(a year)Served as Editor in Chief for the internal company•wide newsletter, overseeing content creation, editing, and publication Ensured timely and engaging distribution of information to employees, promoting a sense of unity and awareness throughout the organization Led the production and execution of more than 2,000 events, including grand openings, boat shows, and local store marketing events Effectively managed all aspects of event planning, from conceptualization to logistics, resulting in increased brand visibility and customer engagement Utilized E•commerce platforms to design event pages, maximizing online exposure for marketing events Developed comprehensive creative briefs to guide the creation of marketing materials, such as banners, flyers, and promotional content, driving attendance and participation Employed data•driven methodologies to track and analyze key performance indicators (KPIs) for various marketing campaigns Generated insightful reports that measured the ROI and effectiveness of marketing efforts, presenting findings to stakeholders for informed decision•making Successfully managed the Affiliate Program, overseeing a network of over 200 affiliates Developed strong relationships with partners, monitored performance, and identified opportunities for expansion, resulting in increased brand reach and revenue growth Show lessIntegrated Marketing Coordinator
West Marine2016.11-2017.08(10 months)Collaborated with Leadership to develop and implement marketing plans, ensuring alignment with company goals and objectives Assisted in the execution of integrated marketing campaigns, driving customer engagement and sales Managed the company marketing calendar ensuring all departments were aligned with current plans and future campaigns Oversaw Marketing Kits for 250 stores, providing comprehensive resources for the successful execution of marketing events Streamlined the process, enhancing efficiency and consistency across all locations Compiled and analyzed daily sales and marketing data, generating insightful reports for Directors to present to Senior Leadership Show lessWeb Publisher
West Marine2015.09-2016.11(a year)Published over 20,000 products on two major eCommerce platforms utilizing Hybris and SalesForce technologies Ensured accurate and up•to•date product listings, contributing to a seamless shopping experience for customers Authored comprehensive technical product descriptions, showcasing a keen understanding of product features and benefits Collaborated cross•functionally to deliver engaging content that enhanced customer understanding and drove product sales Managed 5 seasons of apparel launches, coordinating closely with various departments to guarantee a smooth launch process Prepared and presented reports on product performance and market trends to aid decision•making for all stakeholders Show lessGeneral Manager
West Marine2015.04-2015.09(6 months)Demonstrated strong leadership skills by directing 10 employees in planning and executing strategies to surpass the store's goals Cultivated a positive and customer•centric environment that exemplified the company's mission statement Ensured compliance and achieved successful store audits, meeting and exceeding all operational standards Maintained the store's reputation for excellence, contributing to winning the coveted "Store of the Year" awardOperations Manager
West Marine2013.02-2015.04(2 years)Sales Associate & Apparel Specialist
West Marine2012.06-2013.02(9 months)
Educational experience
University of San Francisco
Bachelor of Science - BS, Business Administration and Management, General, Cum Laude2017.01-2018.01(a year)Cabrillo College
Associate's degree, Business Administration and Management, General, Deans List2016.01-2017.01(a year)
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