Work experience

• Americas Retail Director

  Caudalie

  2022.09-Current

  (4 years)

  Lead retail and spa operations across U.S., Mexico, Brazil, and Canada. Opened and scaled the Soho Boutique Spa in NYC, a brand flagship. Developed sales and training programs, improving conversion and average basket by double digits. Partnered cross-functionally with Marketing, Education, and PR to deliver seamless client experiences. Managed KPIs: spa occupancy, NPS, retail productivity, and CRM growth.
• USA Spa Director & Mexico Sales Director

  Caudalie

  2021.08-2022.10

  (a year)

  Oversaw sales and spa operations in U.S. and Mexico boutiques. Built cross-country team culture and drove alignment on performance targets. Launched training programs to elevate customer experience and clienteling.
• Area Sales Manager (U.S.)

  Caudalie

  2018.01-2021.01

  (3 years)

  Managed multiple boutique and spa locations across East and West Coast. Drove consistent sales growth and client engagement initiatives. Coached store managers on performance management and sales excellence.
• Brazil Retail Manager

  Caudalie

  2014.01-2018.01

  (4 years)

  Led retail expansion and operations in Brazil. Partnered with major shopping centers and drove localization strategies. Built brand awareness and community events to connect with clients.
• Sales Manager

  Restoque S/A

  2011.01-2013.01

  (2 years)

  Led sales team to enhance product knowledge and negotiation skills. Designed merchandising strategies that boosted customer engagement and sales. Implemented marketing initiatives to strengthen brand presence.
• Sales Manager

  AMC Têxtil Ltda

  2004.01-2011.01

  (7 years)

  Managed customer service and sales operations for leading home & lifestyle retailer. Monitored goals, assembled stores, and developed customer projects. Achieved a 15% increase in sales through goal monitoring and development. Oversaw retail operations and sales teams in multiple regions. Implemented visual merchandising and sales strategies to maximize profitability. Prepared weekly sales reports, enhancing planning and monitoring processes.

Educational experience

• Universidade do Sul de Santa Catarina

  Bachelor’s in Public Relations/Image Management

Languages