Cemre Okcu
Istanbul, Istanbul, TürkiyeNationality
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Work experience
Ad Monetization Project Executive
Vodafone2024.02-Current(2 years)Launched Vodafone Ads Montly data dashboardLaunched cross app gamification project (w/Sahibinden App in App project)Led operations team and acted as an internal project managerKey responsibility of this role is to launch ad monetisation projects and analysing data to support ad sales teamWorked on R&D of Credit ProjectCompleted strategical analysis to increase and support ad salesIntegrated Google Ad Manager to monetise ad slots efficientlyAd Platform Executive
Vodafone2022.05-2024.02(2 years)Launched Ad Platform (via Google Ad Manager) on Vodafone Yanımda - Fırsatlar DünyasıTook part in global level migration project of Fırsatlar Dünyası to Happy PlatformLed operations team and acted as an internal project managerCommunicated with top media agencies and brandsContributed to sales team with upselling advertising productsCommunicating and collaborating with local and global teams such as Product, Big Data Legal, Marketing & ProcurementAds Operation Manager
Huawei2021.06-2022.05(a year)*Maintaining the operation of Huawei Ads Platform Advertisements (Display Network, Huawei App Gallery and Petal Search)*Communicating and collaborating with local and global teams such as Product, Legal, R&D and Development*Communicating with brands and agencies*Responsible for planning and coordinating agency partnerships*Supporting Business Development and R&D departments*Reporting to Country head as a member of Turkey Ads TeamSenior Account Manager
Denebunu2020.11-2021.05(7 months)*First point of after sales contact with all of Denebunu’s Partners*Responsible for both B2B and B2C accounts*Communicating and collaborating with internal teams such as Marketing, Product, Ops and Development*Communicating with brand teams & agencies*Reviewing customer insight reports*Responsible for task distribution on internal project management tools (Trello, Slack)*Collaborating with product team on Menta (Brand Partner platform of Denebunu) for improvements and updates*Supporting Sales, Marketing, Product and Operation departments*Reporting to Team Lead of Sales as a member of Sales team*Focusing on Cosmetic and FMCG sectors for both B2C and B2B productsBrands: LOréal, Unilever, Henkel, Reckitt Benckiser, Estée LauderAds Account Manager
Yandex Türkiye2019.06-2020.10(a year)*Maintaining the daily operation of in-app Yandex Navigation Advertisements*Responsible for nearly 100 B2C accounts*Communicating and collaborating with internal teams such as Marketing, Product, Legal, Finance, Analytics and Development*Communicating with brands and agencies*Preparing monthly, quarterly and yearly reports of Navi Ads campaigns*Working with special project formats of Yandex Navigation Ads (projects that require additional development and design)*Responsible for planning and coordinating all legal documents (B2C and B2B)*Collaborating with Russian product team for app and advertising product and monetization improvements*Supporting Sales and Customer Success departments*Preparing customer and employee satisfaction surveys*Reporting to Head of Sales as a member of Sales teamBrands: Opet, BP, Bridgestone, Michelin, CarrefourSA, Garanti BBVA, IKEA, ŞOK, Mercedes BenzProject Manager
Efabrika2017.09-2019.04(2 years)*Account and project manager of social media account of Turkcell Platinum account (April 2018-April 2019)*Organization of the ongoing projects and distributing the tasks to the internal team*Communicating and meeting with the clients to analyze their needs and demands* Managing day-to-day operations of projects including websites, mobile apps and social media accounts*Experienced in both design, frontend and backend development processes*Content management and customer support for ongoing website projects*Brands: Turkish Airlines, Turkcell, Turkcell PlatinumBrands: Turkish Airlines, Turkcell, Turkcell PlatinumEnglish Content & Project Manager
Onedio2016.06-2017.06(a year)*Planning and curation of site content of Onedio.co (English version of Onedio.com)*Researching for trends and daily news topics for website content*Providing both original and translated content for Onedio.co*Coordination of freelance editors for original and translated content*Task Distribution and management of freelance editors*Organizing weekly and monthly content plans for social media accounts of Onedio.coFreelance Editor
Onedio2016.04-2016.06(3 months)Freelance Translation Editor at Onedio.coGraphic Designer
Attitude New Media2015.07-2016.05(a year)*Designing visual materials for social media accounts and emailing campaigns *Supporting content and project team with creative materialsBrands: Amway, Caffe Nero, Jameson, Molton Brown, Mercure Hotels, Titanic HotelsFreelance Copywriter
Attitude New Media2015.04-2016.01(10 months)Graphic Designer & Cultural Events Assistant
Kuşadası Belediyesi2015.01-2015.07(7 months)Department of Cultural and Social Affairs & İbramaki Art GalleryGraphic Designer
Izmir University of Economics2012.06-2012.07(2 months)Department of Visual Communication DesignStudent Assistant
Izmir University of Economics2011.12-2012.05(6 months)Department of Visual Communication DesignGraphic Design Intern
Maya Media2011.06-2011.07(2 months)Trendsetter Magazine
Educational experience
Goldsmiths College, U. of London
master of arts (ma)İzmir Ekonomi Üniversitesi
bachelors degree
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