Caroline W. Shen, CIS's Resume

Caroline W. Shen, CIS

Director of Sales and Marketing@The Peninsula Bangkok | Director of Sales and Marketing@The Peninsula Hotels

Nationality

Summary

Director of Sales & Marketing at The Peninsula Bangkok | AMCHAM Thailand Inclusion Committee | Driving Growth | Building Brand with Heart, Purpose & Performance | Luxury Customer Experience | Empowering Female Leadership. With nearly 20 years in luxury hospitality across the US, UK, and Thailand, I currently lead commercial strategy as Director of Sales & Marketing at The Peninsula Bangkok. I've had the privilege to work with iconic brands like The Ritz-Carlton, Shangri-La, The Waldorf Hilton and The InterContinental. I’m passionate about purpose-driven service, brand storytelling, and building inclusive, high-performing teams. Fluent in English, Mandarin, and Cantonese, and conversational in Thai, I bring a global mindset with local sensitivity to every challenge. My aspiration is to become a General Manager, leading with integrity, commercial acumen, and a people-first approach. Let’s connect to exchange ideas on leadership, branding, and the future of luxury hospitality in Asia.

Work experience

Director of Sales and Marketing
The Peninsula Bangkok
2023.08-Current
(3 years)
Director of Sales and Marketing
The Peninsula Hotels
2023.08-Current
(3 years)
Director of Sales and Marketing
Renaissance Pattaya Resort & Spa
2020.11-2023.07
(3 years)
Director of Sales & Marketing
Centara Hotels & Resorts
2018.11-2020.11
(2 years)
Director of Sales and Marketing
Holiday Inn & Suites Rayong City Centre
2017.04-2018.10
(2 years)
Director of Sales and Marketing (Pre Opening)
Holiday Inn & Suites Rayong City Centre
2017.04-2018.10
(2 years)
Assistant General Manager (Owner Rep)
Yaokun Machinery Co., Ltd.
2012.09-2017.04
(5 years)
Assistant General Manager
Yaokun Machinery Co., Ltd.
2012.09-2017.04
(5 years)
Director of Sales
Pullman Pattaya Hotel G
2013.05-2014.01
(9 months)
Global Account Manager
Global Cynergies, LLC - Hotel and Venue Sourcing
2011.07-2012.08
(a year)
Senior Sales Manager (Acting DOS), Corporate and Government
The Shangri-La Hotel Bangkok
2009.08-2010.08
(a year)
Business Development Manager Asia Pacific
InterContinental London Park Lane
2006.10-2008.09
(2 years)
Business Development Manager - Asia Pacific (Flagship Reopening)
InterContinental London Park Lane
2006.10-2008.09
(2 years)
Sales
Le Meridien Piccadilly
2006.01-2006.10
(10 months)
Front Office Shift Leader
The Waldorf Hilton
2004.04-2005.12
(2 years)
Sales and Front Office
The Waldorf Hilton
2004.04-2005.12
(2 years)
Front Office and Club Guest Relations
The Ritz-Carlton, Tysons Corner
2001.07-2002.12
(a year)
Club Lounge Guest Relations
The Ritz-Carlton, Tysons Corner
2001.07-2002.12
(a year)