Marketing Coordinator at Unilever’s Beauty division focused in the rebranding of the Latam Dove Hair brand, overseeing packaging design, project management, and cross-functional team coordination.- Coordinate the complex cross-functional project of the Dove brand, with a focus on deadlines and deliverables.- Manage the process of developing innovations for the Dove Hair line for all LATAM in close contact and alignment with the Global Team.- Coordinate multidisciplinary teams in English, Portuguese and Spanish to develop innovations, ensuring alignment with the brand identity and consumer needs.

- Developed and led comprehensive brand communications strategy across digital platforms.- Enhanced campaign expertise: planning, asset development, and production, informed by deep analysis of customer behavior and market trends.- Forged strong client relationships through daily communication and collaboration.- Spearheaded a multi-faceted marketing team on a long-term roadmap strategy encompassing diverse accounts: social media advertising, organic social media management, SEO, BI data analysis, and design.- Conceptualized and executed projects to attract new customers to the brand and drive product/service engagement, leveraging social media and Google campaigns.- Extracted actionable insights from campaign performance data for clients, optimizing advertising for improved business outcomes.- Collaborated on establishing standardized reports for transparent communication of KPIs, metrics, and CRM data to stakeholders.

Accomplished:- Revamped social media marketing, launching a plan that skyrocketed Instagram followers by 81% in just one year.- Devised a data-driven strategy to revitalize the CRM, successfully reactivating 15% of customers inactive for five years or more.- Streamlined lead generation by implementing a seamless capture system connecting social media platforms, website, and CRM.- Launched the company’s first website. Responsibilities:- Lead high-value product marketing campaigns: Crafting compelling messages and content to generate customer interest and product adoption.- Collaborated with the sales team to implement and optimize product marketing workflows.- Developed and implemented comprehensive multi-channel marketing strategies, encompassing both online platforms and offline channels.- Leveraged data-driven insights to optimize campaign performance across diverse channels, maximizing brand reach and engagement.- Orchestrated trade shows and brand events, positioning the company as a leading medical industry expert.Abilities:- Equipped with expertise in extracting actionable insights from social network analytics (Facebook, Instagram, Google Ads, Google My Business) and sales data to understand consumer behavior and inform strategic decision-making.- Demonstrated ability to interpret KPIs, identify purchase trends, and predict market shifts, optimizing campaign performance and maximizing ROI.- Skilled in crafting compelling visuals that enhance brand image, resonate with target audiences, and drive engagement.- Comprehensive knowledge of SEO best practices, effectively implementing on-page and off-page optimization techniques to increase website and social media traffic: drive organic growth through keyword research, content creation, and link building, ensuring sustained visibility and organic reach.- Managed digital marketing budgets effectively, allocating resources strategically to maximize campaign ROI and achieve optimal brand impact.

Producing 6 and 9 p.m. shows- Competent in managing/leading teams to finalize projects, news pieces and broadcast show,- Producing live shows- High multitasking ability without compromising efficiency,- Great attention to details.

- Experience with professional image, video and sound equipment.- Ability to produce content under pressure with short deadlines.- Able to present projects and materials of advanced complexity in English.- Extensive ability to write in various ways: scripts for on-air presentations, writing material for the web and content for social media.- Skilled with video editing on Avid NewsCutter and Adobe Premier.